NEWS
Mindware expands East Africa operations through Nairobi hub
As part of its strategic expansion,
Mindware, a value-added distributor, VAD in the Middle East and Africa, marked a powerful new chapter in its growth journey with the official launch of its East Africa operations, celebrated through a highenergy event in Nairobi.
Bringing together over 200 channel partners, industry leaders, top vendor representatives, and channel partners, the event served as a clear declaration of Mindware’ s commitment to empowering East Africa’ s digital future. The Nairobi office, now fully operational, will serve as the company’ s strategic hub for East Africa covering Kenya, Uganda, Tanzania, Rwanda, and Ethiopia.
“ This launch is not just about opening doors, it’ s about opening possibilities,” said Spiros Rafailovits, Territory Manager, East Africa at Mindware.“ We are here to co-create the future of technology in East Africa by investing in people, forging trusted partnerships, and delivering cutting-edge solutions that accelerate growth across the region.”
Since announcing its East Africa expansion earlier this year, Mindware has made bold strides; doubling its local workforce, onboarding regional vendors,
and hosting partner enablement sessions across key markets. These actions reflect Mindware’ s strong momentum and growing relevance in the region.
The launch event went beyond the traditional format, with inspiring keynote addresses, forward-looking panel discussions, and networking sessions that enabled stakeholders to explore Mindware’ s expanded portfolio and strategic roadmap. In line with its partner-first strategy, Mindware has rolled out technical and sales enablement programs, and is working with vendors to deliver certification courses tailored to local market needs.
With new partnerships already signed with regional ICT providers, Mindware is set to announce several new vendor collaborations in the coming weeks further expanding its portfolio in cloud, cybersecurity, networking, and enterprise technologies.
Westcon to accelerate adoption of Ericsson’ s Enterprise Wireless Solutions in EMEA
Westcon-Comstor, a global technology provider and specialist distributor, announced a new collaboration with Ericsson that aims to enhance enterprises’ connectivity and unlock growth opportunities for channel partners.
The distribution agreement covers Europe, Middle East and Africa and will see Westcon accelerate adoption of Ericsson’ s Enterprise Wireless Solutions by working with its network of technology resellers, systems integrators and service providers across the region.
Ericsson’ s Enterprise Wireless Solutions enable organisations to innovate, operate, and grow anywhere without constraints. Ericsson NetCloud, Cradlepoint routers, and Enterprise 5G solutions provide the flexibility of public and private 5G, with the zero-trust security of simplified SASE.
As part of the collaboration, Westcon will deploy its suite of value-added services spanning education, data-led insights, training and enablement to drive partner growth, empowering partners to leverage the Ericsson Enterprise Wireless Solutions portfolio to full effect.
“ Ericsson’ s Enterprise Wireless Solutions fuel innovation and growth, and we are excited to play an important role in driving their adoption around EMEA,” said Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor.
“ This collaboration unlocks exciting new growth opportunities for partners and adds an extra dimension to our networking technology portfolio within the region. We look forward to deploying our value-added services to empower and enable partners, equipping them with additional capabilities as they bring the benefits of the Ericsson Enterprise Wireless Solutions portfolio to their customers.”
“ With the increased speed and decreased latency of 5G, businesses are now looking at 5G as not only a viable alternative to wires but also to innovate and transform their business,” said Julie Hens, Senior Vice President, Global Distribution Partners at Ericsson.
“ Westcon is an excellent business partner for our shared solution providers in supporting customers who are on this transformation path.” •
Daniel Hurel
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