FINAL WORD
Building a partner network in EMEA
The EMEA region is a patchwork of diverse markets, industries, and regulatory environments. It demands a partner-centric approach, one that empowers businesses of all sizes to harness Cloudflare’ s comprehensive connectivity cloud platform to protect, connect, and accelerate their operations.
Every great company has an inflection point, a moment when the market, the strategy, and the execution align to create unstoppable momentum. With revenue growth, increasing traction among large customers, and expanding suite of Zero-Trust, AI, and network security solutions, Cloudflare is emerging as the partner of choice for enterprises and service providers across EMEA.
In my career, I have seen firsthand how the right partnerships can propel companies to new heights. I have led strategic alliances, built global partner ecosystems, and driven channel transformation across multiple organisations. But what I see at Cloudflare is different. It is about empowering partners to drive innovation and solve customer challenges.
Cloudflare is not just evolving its partner programme, it is investing in a partner-first strategy that will define its next phase of growth as a company. Cloudflare’ s commitment to partners is clear and in EMEA we are specifically prioritising:
• Accelerating partner-led revenue, aiming for more than 90 % of total EMEA revenue through partnerships.
• Expanding market penetration, helping partners unlock large enterprise accounts and new verticals.
• Supporting partners to build service practices, helping partners build the skills they need to excite their customers and deliver value.
• Ensuring that partners are equipped, enabled, and incentivised to succeed, and we have aligned with the right stakeholders, systems, processes.
One of the most exciting aspects of joining Cloudflare is the opportunity to assemble, develop, and lead a world-class partnerships team in EMEA. Cloudflare is at an inflection point, expanding its enterprise presence, deepening its channel engagement, and driving a new level of execution.
monitoring and analytics of the platform can help to keep a firm handle on the usage and costs by optimising architectures and connectivity across providers.
Whilst understanding the costs associated with using a public cloud solution is critical, it is important to emphasise that modern cloud platforms provide robust, comprehensive and cutting-edge technologies and solutions to help drive businesses forward.
Mark Jenkins, Vice President, Partner Sales EMEA, Cloudflare
Cloud platforms provide a strong foundation of physical infrastructure, robust platform-level services, and a wide array of resilient connectivity and data solutions.
In addition, cloud providers continually invest in the security of their solutions to physically and logically secure the hardware
When exploring cloud pricing structures, the initial costs may seem quite attractive.
and software layers with access control, monitoring tools, and stringent data security measures to keep the data safe.
These companies can invest much more into their security than individual businesses would invest in their private cloud and data centres, which results in cloud providers meeting the highest, industry-security and compliance standards. This investment serves to benefit the companies that use these solutions.
Further, it delivers a high-quality, secure solution that companies can use as a strong foundation for their strategic and innovation focus.
Beyond the security benefits, companies also potentially save on operational costs as they do not need to manage data centres, infrastructure, and connectivity platforms, where skilled expertise is in short supply and high demand. This can be a core area to assist in optimising cost, whilst also enabling organisations to focus on strategic initiatives within their business.
While the initial allure of cost savings is a major drawcard for companies when evaluating a move to cloud platforms, this should not be the only reason for considering a migration, particularly as deeper examination reveals the complexities around cost models.
A strategic approach is required to determine the right platform for each organisation’ s specific needs. Making this choice can be a challenge, however, with the right planning, expertise, and foresight, organisations can truly benefit from the latest technologies available today. •
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