MAHMOUD ABDELMONEIM, SALES DIRECTOR MIDDLE EAST, TURKEY AND CENTRAL ASIA, VERTIV
Q & A
EDITOR’ S
An important market challenge is the varying levels of customer awareness regarding sustainability. Many organisations are still in the early stages of their sustainability journey and require more guidance on the business and regulatory drivers behind green IT initiatives. Executives from Vertiv, Fortinet, NetApp, share their answers.
As enterprises strive to improve sustainability compliance, channel partners have a crucial role in providing solutions that reduce the carbon footprint of data centres. One way to achieve this is by implementing an optimised power train design that enhances energy efficiency and lowers overall power consumption.
Another opportunity involves adopting hybrid ecosystems that incorporate renewable sources and innovative solutions such as Battery Energy Storage Systems, UPS, and intelligent control systems. This approach boosts energy efficiency, drives cost savings, and contributes to a smaller carbon footprint.
AS ENTERPRISES BEGIN TO COMPLY WITH GLOBAL AND REGIONAL SUSTAINABILITY STANDARDS AND EMISSION CONTROLS, IT SYSTEMS, IT INFRASTRUCTURE, IT PROCESSES, COME UNDER REVIEW. IN ORDER TO SHOW IMPROVEMENT, HOW CAN CHANNEL PARTNERS WORK WITH THEIR ENTERPRISE CUSTOMERS TO REDUCE THE IT CARBON FOOTPRINT AND ENHANCE ENTERPRISE ESG STANDARDS?
MAHMOUD ABDELMONEIM, SALES DIRECTOR MIDDLE EAST, TURKEY AND CENTRAL ASIA, VERTIV
Adopting new technologies presents a significant challenge, as convincing customers to transition from traditional solutions to innovative ones can be daunting, especially when they are accustomed to established methods. Additionally, the higher initial investment required for implementing advanced solutions may act as a barrier for some customers, making cost a critical consideration.
Ensuring that both channel partners and their customers possess the necessary training and expertise is essential for the effective implementation and maintenance of these solutions, further emphasising the need for continuous education and support.
Navigating the complex landscape of environmental regulations and ensuring compliance adds another layer of difficulty for channel partners.
Moreover, navigating the complex landscape of environmental regulations and ensuring compliance adds another layer of difficulty for channel partners.
By addressing these opportunities and challenges, channel partners can play a pivotal role in helping enterprises achieve their sustainability goals and reduce the carbon footprint of their data centre solutions.
By working with Vertiv, power or thermal VAR partners can be included in the ecosystem to ensure comprehensive support for these solutions.
Vertiv’ s PowerNexus solution, for example, integrates scalable UPS, switchgears, and a Power Train Manager for streamlined, rapid deployment and efficient power management.
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