FUTURE TECHNOLOGY platforms, enabling CISOs to better control security and act proactively.
Value addition by channel
Vendors and distributors can provide better training, resources, and support. They should ensure partners have access to the latest threat intelligence, product updates, and technical assistance.
“ By providing comprehensive cybersecurity training and certifications, they can equip partners with the latest knowledge to combat threats such as ransomware attacks, and insider threats,” says Ziad Nasr, General Manager, Acronis Middle East
Vendors should offer co-managed security services, enabling partners to provide 24x7 monitoring and incident response without requiring extensive inhouse resources.
Simplifying licensing and pricing models can help partners deliver cybersecurity solutions more efficiently and costeffectively. By investing in joint go-tomarket strategies, including co-branded marketing campaigns and lead-generation programmes, vendors and distributors can help partners reach more businesses in need of cybersecurity solutions.
Providing early access to new technologies and threat intelligence allows partners to stay ahead of emerging threats and adapt their security offerings accordingly.
Distributors can also assist by offering pre-configured cybersecurity bundles, combining endpoint protection, cloud security, and Zero-Trust solutions to streamline deployment. Regular partner enablement programmes, including handson workshops, webinars, and real-time threat simulations, ensure partners are well-equipped to implement and manage advanced security solutions.
Through stronger collaboration, real-time intelligence sharing, and strategic incentives, vendors and distributors can empower channel partners to deliver more robust cybersecurity protection, helping businesses stay resilient against today’ s rapidly evolving cyber threats.
“ Channel partners can help by offering guidance, implement solutions, and regular security training. They should also provide ongoing monitoring and support. Channel partners serve as strategic advisors, providing the expertise and technology, businesses need to proactively defend against today’ s increasingly sophisticated cyber threats,” continues Nasr from Acronis. By offering managed security services, partners can ensure continuous monitoring, threat detection, and rapid response to ransomware attacks, supply chain attacks, and insider threats. They can also assist in implementing Zero-Trust architectures, which require strict identity verification and network segmentation to minimise the risk of unauthorised access.
Channel partners can deliver cybersecurity training programmes to educate employees on recognising threats such as phishing attempts and social engineering tactics. By leveraging advanced security solutions, including AI-driven threat detection, endpoint protection, and secure cloud services,
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