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“ As we enter our new fiscal year, I am incredibly proud of Dell’ s partner ecosystem. Together, we have built one of the largest go-to-market engines in the industry, with partners contributing approximately 50 % of our net revenue. We are excited to announce the 2025 Dell Technologies Partner Programme, which delivers a predictable engagement model and is designed to drive profitable, sustainable growth for our partners,” said Doug Woolley, General Manager and Vice President, Dell Technologies South Africa.

Doug Woolley, General Manager and Vice President, Dell Technologies South Africa

Titanium partners will receive a new 2 % Storage + growth incentive when they meet quarterly targets. Dell recently introduced one of the largest investments made in its Dell Partner Client PC business with an incremental 1.5 % Client growth incentive for Titanium partners when they meet their quarterly Client PC unit target.

The newly unveiled AI PC portfolio will enable partners to capitalise on the upcoming PC refresh cycle. The Client growth incentive, increased Client + base rate eligibility and recognition of consumer products towards base rate eligibility will help partners meet customer demand.

Dell will reward all metal tier partners with an incremental 4 % Compete Select acquisition rebate when they win new business with Dell storage, data protection or Client +. The rebate is eligible for large, underpenetrated accounts, adding previously ineligible end users to acquisition rebate eligibility.

The introduction of the Compete Select rebate builds upon Partner First Strategy for Storage’ s commitment to collaboration by making 99 % of customers and prospective customers partner first for storage. With a 5X increase in Partner of Record storage

accounts since launch, Partner First is fostering collaboration between Dell sellers and partners, helping to unlock new revenue streams and drive storage outcomes.

Dell has a joint opportunity with infrastructure that supports AI solutions including data management, power, cooling, and networking. Dell is doubling down on its base incentive for AI Networking with a 3X multiplier on Dell PowerSwitch Z-series.

To help assist partners with increased metal tier services revenue thresholds, Dell is retaining a 3X services tier revenue accelerator for all storage-attached services Partners selling Storage + with services and storage-based Dell APEX subscriptions are best positioned to take advantage of this accelerator for next year’ s metal tiering.

Dell’ s initiative equips partners with essential tools and resources to support their journey and fulfil requirements. Dell offers an energy efficiency calculator, messaging resources, an RFP portal tool, on-demand training and Product Carbon Footprint reporting. Dell also refreshed its Sustainability Competency, launched last year, to help partners engage in valuable efficiency conversations with their customers. •

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