FUTURE TECHNOLOGY cloud storage optimisation, and scalable data protection to offer clients true business continuity. The ability to provide proactive insights, workload automation, and seamless cloud migration elevates partners from solution providers to strategic technology enablers.
Generative AI
“ By using AI-based data classification, MSPs and MSSPs can accurately manage sensitive data, minimising exposure to shadow IT threats. Generative AI-powered security insights simplify governance, automate threat detection and maximise service scalability,” says Check Point’ s Menon.
By leveraging AI for advanced threat analysis and decision support, Help AG maintains an exceptionally low false positive rate of 5 % on security tickets, far outperforming the industry benchmark of 20 – 30 %, points out Help AG’ s Sharma.
“ This seamless integration of AI and human expertise ensures precision, speed, and proactive threat mitigation across largescale cybersecurity environments. AI enables the instantaneous deployment of detection use cases, reducing response time from days to minutes,” he adds.
Walid Issa, Senior Manager, Solutions Engineering, Middle East and Africa, NetApp
Key takeaways
• With rising cyber security threats, MSPs are increasingly transforming into MSSPs with expertise in security operations.
• An MSSP platform is designed to help organisations secure their digital assets by providing continuous monitoring, threat detection, and incident response.
• Not only does an MSSP platform simplify IT complexity, but it also strengthens cybersecurity by ensuring businesses stay resilient.
• The role of an MSP platform extends beyond infrastructure management and is about delivering agility, efficiency and resilience in IT operations.
• Building an MSSP partner ecosystem allows vendors to maximise efficiency, grow business and extend market reach.
• For vendors, building a robust MSP and MSSP partner ecosystem creates a sustainable, long-term revenue stream, enhancing customer engagement.
• Vendors that invest in their MSP and MSSP partners do not just expand their reach, they create an army of security experts.
• The MSP model shifts businesses from one-time infrastructure investments to continuous value-driven services.
• Multi-year nature of MSSP contracts ensures financial stability and long-term client retentions, positioning it as growth driver for partners.
• Shifting from traditional IT procurement to managed services can unlock new revenue streams for channel partners.
• Partners can move beyond infrastructure reselling to delivering outcome-based, subscription-driven services.
AI ensures security procedures are repeatable, consistent, and aligned with compliance frameworks. Help AG’ s Threat Detection Assurance process, powered by intelligent automation, continuously validates and refines detection capabilities, keeping defences ahead of evolving threats.
“ With AI-driven automation and predictive analytics, the next evolution of MSSP services will be defined by efficiency, intelligence, and adaptability,” continues Help AG’ s Sharma.
Generative AI takes managed security to the next level by boosting efficiency, precision, and scalability for channel partners.
“ Instead of reactive security, AI enables predictive threat detection, automated incident response, and intelligent security orchestration, reducing manual workloads and accelerating service delivery,” says Fortinet’ s Grennan.
For MSPs, MSSPs, this means faster threat analysis, real-time risk assessment, and proactive vulnerability management, all while lowering operational costs.
“ Generative AI is redefining managed services by introducing predictive intelligence, automated issue resolution, and real-time operational insights. Instead of reacting to challenges, MSPs can anticipate and prevent disruptions, ensuring uninterrupted service and optimal performance,” adds NetApp’ s Issa.
For NetApp, this translates into AI-driven anomaly detection, intelligent data tiering, and predictive storage management.
Channel partners can leverage AIpowered insights to optimise cloud costs, streamline disaster recovery, and automate storage lifecycle management. The result is higher productivity, reduced operational overhead, and a competitive edge in delivering future-ready IT services.
For vendors and channel partners, adopting the managed services model unlocks long-term revenue streams, strengthens customer relationships, and enhances market differentiation. •
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