ENTERPRISE TECHNOLOGY
infrastructures, leading to hybrid cloud models of adoption.
Service providers also champion ondemand, Opex type models of IT consumption that are favourable and preferred by modern day end user enterprises.
“ If you look at what has really happened, it is the emergence of service providers and we are starting to see a lot more in the area of consultancy services for storage,” indicates Less. According to the latest
With the increasing demand for data storage, Seagate has recognised the need for a partner programme to address diverse customer requirements.
related trends from Gartner, 65 % to 70 % of enterprise storage will be bought as a service on-premises.
Seagate’ s efforts to realign its partner programme are because of the emergence of such channel players and to tap into the market dynamics that they can offer.
“ The trend is continuing to evolve as more and more customers are looking for on-premises, consumption based models. And we see partners as instrumental in building those types of solutions for the market,” explains Less.
There are other trends that are also influencing the realignment of Seagate’ s partner programme.
Digital transformation and cloud drove attention to cloud regions and where the data in the cloud was located. However for AI workloads it is not just about the cloud. It is about how close is the data to the AI workloads generating the data and inferencing the data.
While cloud adoption has previously dominated conversations around data management and storage consumption, Less points out that the Edge and the gravity of data are becoming more important today.
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