EDITOR’ S COMMENT
GBuilding a managed services partner ecosystem allows vendors to maximise efficiency, grow business and extend market reach. For vendors, building a robust managed services partner ecosystem creates a sustainable, long-term revenue stream, enhancing customer engagement. Vendors that invest in their managed services partners do not just expand their reach; they create an army of security experts. The managed services model shifts businesses from one-time infrastructure investments to continuous value-driven services.
There are similar benefits for channel partners as well. Channel partners can fortify their business model by moving away from legacy product sales to a managed reetings to the global readers of Intelligent security services model. With flexible Tech Channels. In this month’ s features we billing models, competitive pricing and consider two important trends for channel tiered discounts, managed security services partners. In the first feature we present the partners can drive predictable revenue while dynamics of managed services from channel expanding their customer base. partners. Says Help AG’ s Sunil Sharma,
Another important trend for channel unlike one-time product sales, managed partners is the growing recognition by security services contracts typically span vendors on how Artificial Intelligence is 3-5 years, ensuring steady revenue while realigning the dynamics of data storage and keeping vendors engaged with clients the impact on their partner programmes. through ongoing support and services. Says Adam Less at Seagate, everything is Continuous engagement allows vendors to just changing so drastically and so quickly introduce additional security solutions based that there are new customers coming out. on evolving client needs.
The main requirement of the new Seagate
partner programme is to bring added value to those customers who may not have done business with Seagate.
Seagate’ s new partner programme under development is much broader now and will provide channel partners a lot more information about Seagate’ s products, how to use those products effectively, and how to drive them into solutions.
Turn these pages to read more about the opportunities and challenges for channel partners in global and regional markets.
As enterprises look at improving their sustainability compliance metrics, what are the opportunities and challenges for channel partners in offering solutions to reduce the carbon footprint of enterprises? Executives from CommScope, HPE, Check Point Software share their answers to this month’ s Editor’ s Question.
Wishing you the best of business partnerships in the month ahead.
Arun Shankar Managing Editor arun @ lynchpinmedia. com
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