Intelligent Tech Channels Issue 85 | Page 50

INTELLIGENT MOBILE TECHNOLOGY

Trust Smart Solutions and SUNMI announce national partnership across Jordan , UAE , Bahrain , Egypt

T rust Smart Solutions , a provider of innovative payment solutions in the MENA region , announced a strategic partnership with SUNMI , a global provider in intelligent hardware solutions . This collaboration is set to redefine the landscape of smart payment technology and customer experience in the region by introducing advanced hardware solutions tailored for modern retail , hospitality , and financial services industries .

Through this partnership , Trust Smart Solutions becomes the National Partner for SUNMI . With offices strategically located in Jordan , UAE , Bahrain , and Egypt , Trust Smart Solutions combines its extensive market expertise with SUNMI ’ s technological advancements to drive digital transformation , enhance operational efficiency , elevate customer experiences , and foster economic growth across the region .
“ The future of commerce in the MENA region is rapidly evolving , and we are committed to this transformation . By joining forces with SUNMI , we ’ re equipping businesses with cutting-edge payment solutions that not only streamline operations but also elevate customer experiences . Together , we are poised to redefine how businesses engage with their customers , unlocking unprecedented growth and innovation in an increasingly digital world .” said Dr Amer Halawani El-
Tamimi , Chairman of the Board of Directors at Trust Smart Solutions .
With the fintech market in the MENA region growing at a compound annual growth rate , CAGR of 25.18 %, the demand for seamless , secure , and efficient payment solutions has never been higher . This partnership directly addresses this need by combining advanced hardware with deep market expertise , enabling businesses to embrace digital transformation and capitalise on the region ’ s rapid growth .
SUNMI ’ s EVP sales for MEA , Bin Zhang , added : “ The MENA region is a thriving hub for digital innovation , and Trust Smart Solutions ’ strong local presence and expertise provides us with a solid platform to expand our footprint . Our joint mission is to empower businesses of all sizes with seamless , secure , and future-ready payment solutions that elevate customer experiences and foster sustained growth .”
The partnership introduces a range of SUNMI ’ s advanced solutions , including state-of-the-art payment terminals , selfcheckout systems , and IoT-enabled devices , addressing challenges such as scalability , regulatory compliance , and efficiency . These solutions are now available in the region , offering immediate access to faster processing speeds , enhanced security , and intuitive user interfaces to elevate business operations .
Alongside this collaboration ’ s exclusive showcases of cutting-edge hardware and solutions , expert training and ongoing support will be provided to ensure seamless adoption and optimal performance .
Trust Smart Solutions is a Jordanian company established with the objective of providing integrated Fintech solutions to the local and regional Market . Trust ’ s objective is building integrated eco-systems that support Omnichannel payments , merchant services , process automation , and streamlined operations to optimise business performance and efficiency .
SUNMI is an IoT company with the core value Altruism , committed to bringing businesses smart IoT devices and supporting integrated cloud services to build an interconnected world and finally achieve Business 4.0 . By June 30 , 2022 , SUNMI has over 40,000 partners , and SUNMI Application Store has become a top Application Store for Business with over 18,000 Apps . •
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