MIDDLE EAST
REGIONAL CHANNELS
AND AFRICA
SOLUTIONS BY STC , CUSTOMIZO , ETIHAD SALAM JOIN SERVICENOW ’ S MEA PARTNER ECOSYSTEM
ServiceNow reaffirmed its position as an enabler of Saudi Arabia ’ s digital transformation . Saudi-based Solutions by STC , global systems integrator Customizo , and Etihad Salam Telecom Company , have joined ServiceNow ’ s expanding partner ecosystem in MEA to accelerate Saudi Arabia ’ s innovation roadmap and Saudi Vision 2030 objectives .
The company ’ s new collaboration with Saudi-based Solutions by STC focuses on delivering AI solutions and services to organisations across Saudi Arabia , transforming business outcomes by infusing AI intelligence across every business process .
Customizo , a global ServiceNow partner , has expanded into Saudi Arabia as a strategic consulting and implementation partner , bringing decades of expertise to power regional innovation . With a strong commitment on investing in localising services , Customizo is helping organisations to reinvent , redefine and pioneer the digital transformation journey .
Etihad Salam Telecom Company , a provider of telecommunications services in Saudi Arabia , and ServiceNow , also entered into strategic cooperation . Etihad Salam Telecom Company , working together with ServiceNow , will leverage the power of the Now Platform to bundle and promote tailored solutions that address the unique needs of SMEs .
With the sector witnessing a 60 % year-on-year growth and the recent quarter seeing over 135,000 new SME registrations , the demand for agile business setups is soaring . Through this collaboration , Etihad Salam Telecom Company will provide the connectivity , managed services and application-based solutions required for an all-encompassing SME solution , while ServiceNow will offer its expertise in automating HR , administrative , and management processes .
As a result , SMEs will experience maximized value by putting the essential services needed to initiate their operations into a single source , eliminating the need to juggle multiple systems .
Cathy Mauzaize , President , Europe , Middle East and Africa at ServiceNow , said : “ We are thrilled to join forces with Etihad Salam Telecom Company , a company that shares our vision for driving digital transformation across the Kingdom .”
Etihad Salam Telecom Company is a homegrown telecommunications company based in Saudi Arabia , recently recognized as the Kingdom ’ s fastest growing and most innovative telecom brand . Etihad Salam Telecom Company has operated one of the region ’ s most established telecom networks since 2005 .
Saif Mashat , Area Vice President , ServiceNow Saudi Arabia , said , “ Our team in Saudi Arabia continues to grow , and we ’ re working closely with local and global partners and customers to deliver tangible results that help drive the country ’ s technology ecosystem .”
In 2024 , ServiceNow became one of the fastest software companies to surpass $ 10 billion in revenue . With a $ 500 million investment in Saudi Arabia and the launch of its regional headquarters announced at LEAP 2024 , the company is focused on driving business growth , supporting government transformation and digital skills development in the region .
ServiceNow also unveiled powerful new agentic AI solutions to redefine productivity across every corner of a business and autonomously solve the most complex enterprise challenges . Made at LEAP 2025 , the largest technology event in the region , these announcements build on ServiceNow ’ s previous $ 500 million investment in Saudi Arabia and showcase how the ServiceNow Platform is transforming businesses and enhancing efficiency across key sectors . •
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