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KASEYA ’ S 2025 STATE OF THE MSP INDUSTRY IDENTIFIES CHARACTERISTICS OF TOP MSPS
Kaseya , the global provider of AI-powered cybersecurity and IT management software , released its 2025 State of the MSP Industry Look Ahead : Trends , Growth and Strategies for Success . MSPs reported profitability as a top focus in 2025 and are optimistic about their future growth . The report observes trends among top-earning MSPs that can be emulated by those looking for competitive advantages in the new year .
In the drive for increased growth and profitability , MSPs can utilise AI-driven tools that increase efficiency by automating repetitive and time-consuming tasks .
Gary Pica , Founder TruMethods , a Kaseya Company
Unfortunately , AI is a double-edged sword that both enables and threatens businesses .
More than two-thirds of MSPs saw an increase in AI-driven attacks in the last 12 months . In 2024 , more MSPs were affected by AI-supported attacks , 32 % than supply chain attacks , 29 % or endpoint threats , 29 %. This shouldn ’ t scare technicians away from AI – ironically , the best soldier in the battle against AI is AI itself . Top-earning MSPs are leveraging AI-driven security tools to stay ahead of emerging threats .
The survey analyses what sets MSPs making $ 10 million or more a year apart and offers guidance to smaller MSPs who want to grow . First and foremost , they are proactive in adopting new technologies and delivering remarkable service . More than half of the top earners have migrated their client workloads to the cloud and a whopping 97 % offer managed security services .
These high earners are focused on smart growth and always expand their services in alignment with their clients ’ needs and leverage automation to improve their efficiency . By streamlining their operations and utilising automation , MSPs are preparing to capitalise on big opportunities in 2025 .
“ Small and medium-sized businesses are becoming more and more tech savvy and MSPs are reaping the rewards ,” said Gary Pica , Founder , TruMethods , a Kaseya Company . Looking ahead to 2025 , 91 % of MSPs cited profitability as a priority . When asked their concerns , new customer acquisition , 43 %, revenue growth , 37 % and profitability ,
The survey analyses what sets MSPs making $ 10 million or more a year apart and offers guidance to smaller MSPs who want to grow .
36 % topped the list . These results show that MSPs are shifting their focus toward growing their businesses to help them excel financially this year .
This is a good time for them to take a look at their pricing structures , as well as their spending , to ensure they ’ re not undercharging , which hinders their ability to deliver exceptional results to their clients .
Despite their concerns about profitability , 64 % of MSPs reported revenue increases last year and 67 % of them expect further growth over the next three years . While the landscape remains competitive , MSPs are finding ways to stand out in the crowd . Smaller MSPs are often able to find success over larger ones by leveraging their niche expertise .
Further , 83 % of MSPs offer co-managed services , helping internal IT teams with business continuity and disaster recovery , 38 %, cloud-based infrastructure design and management , 37 % and data backup and protection , 36 %. Client apathy toward cyberrisks as a barrier to offering cybersecurity solutions rose from 7th last year to 1st this year , with nearly half of respondents citing it as a concern . •
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