PARTNERS ’ PERSPECTIVE will play a critical role in this phase of the MSPs ’ journey .
SMB decision makers are now more educated about what a comprehensive IT and security offering looks like . For this reason , a more complete , automated
SMB decisionmakers are now more educated about what a comprehensive IT and security offering looks like .
solution will be more important than ever , and MSPs will need to be ready to offer it to their customers .
Nadir Merchant , General Manager , IT Operations Suite , Kaseya
New technologies like Artificial Intelligence are expected to bring immediate transformation , but real impact often takes longer than anticipated . Just as the Internet
and smartphones needed decades to evolve , AI requires vast , purposeful data over time to reach its potential . While AI ’ s short-term
Nadir Merchant , General Manager , IT Operations Suite , Kaseya
environments , and those of their customers , are secure .
Michelle Hodges , SVP Global Channels and Alliances , Ivanti
2025 will elevate partner programmes beyond their traditional role as sales enablers to become strategic growth engines . At the core of this shift is the continuous feedback loop between vendors and their partners . Engaging in active listening with partners is not just a relational skill ; it is a strategic imperative that demands organisational commitment .
I foresee substantial investments in partner communications , with vendors participating in programmes like roundtable discussions and advisory boards – to foster deeper and more meaningful communication . The growing demand for personalised and seamless customer experiences will drive the transition toward trust-based partnerships that emphasize mutual value . •
Just as the Internet and smartphones needed decades to evolve , AI requires vast , purposeful data over time to reach its potential . impact may be limited , its influence could become truly transformative by 2035 .
One use of AI that MSPs really need to be vigilant about right now is cybersecurity . AI is helping cybercriminals deploy more sophisticated cyberattacks at a faster rate . MSPs must be proactive in their cybersecurity strategies to ensure their
Michelle Hodges , SVP Global Channels and Alliances , Ivanti
I foresee substantial investments in partner communications , with vendors participating in programmes like roundtable discussions .
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