INTELLIGENT DATACENTRES
Axiz and Hitachi Vantara partner to sell out digital infrastructure into Africa
Craig Brunsden , CEO Axiz
A xiz , one of Africa ’ s premier IT distributors has announced a strategic alliance with Hitachi Vantara , the data storage , infrastructure , and hybrid cloud management subsidiary of Hitachi . The partnership enhances Hitachi Vantara ’ s channel-focused approach , expanding its reach through Axiz ’ s extensive network across South Africa and 22 African countries .
The collaboration supports Hitachi Vantara ’ s goal of increasing channel-driven sales within the EMEA region , building on its current 76 % and aiming to exceed 90 % in the coming years .
The alliance reinforces Hitachi Vantara ’ s commitment to empowering Axiz ’ s channel partners with advanced data solutions that support organisations in key sectors , such as finance , telecommunications , manufacturing , and government .
Through the collaboration , Hitachi Vantara ’ s partners and customers will gain improved access to sustainable , advanced technologies including Virtual Storage Platform , VSP One solutions , data centre modernisation , hybrid cloud infrastructure , and cloud services , enabling them to scale and innovate in Africa ’ s fastgrowing digital economy .
“ Our strategic partnership with Hitachi Vantara enables us to significantly expand our digital infrastructure offerings ,” said Craig Brunsden , CEO of Axiz .
“ By combining our extensive distribution network with Hitachi Vantara ’ s industrysolutions , we can better support our channel partners in delivering modern , scalable , and secure data solutions that address the unique needs of businesses across Africa .”
The partnership enhances the Axiz product portfolio , allowing its channel partners to leverage Hitachi Vantara ’ s extensive services capabilities , including data migration , managed services , and consulting . These services will support partners in helping customers modernise and manage complex data environments more effectively .
Hitachi Vantara and Axiz will offer training , certifications , and incentives to enable Axiz ’ s channel partners to effectively integrate Hitachi Vantara ’ s solutions .
Partner enablement programmes will focus on building deep technical knowledge in key solutions areas such as VSP One and Hitachi Vantara ’ s cloud offerings , allowing Axiz ’ s partners to address emerging customer needs and capitalise on growth opportunities within the infrastructure space .
“ With Axiz as a trusted partner , we can increase our footprint and strengthen our customer relationships in the region ,” said
Brendan Tobin , Hitachi Vantara ’ s Channel and Alliances lead for Africa .
“ This alliance not only extends our market reach but also reinforces our commitment to a channel-driven approach in Africa , empowering partners to deliver sustainable growth and greater value to their customers .”
The partnership supports Hitachi Vantara ’ s strategic objective to solidify its presence in Africa by providing advanced data infrastructure solutions designed for high-impact sectors . By expanding access to VSP One , hybrid cloud solutions , and Axiz ’ s extensive service operations , Hitachi Vantara and Axiz are positioned to help African businesses optimise their data environments , increase operational efficiency , and foster digital innovation .
With a strong footprint in South Africa and a network spanning 22 additional African countries , Axiz is uniquely positioned to bring Hitachi Vantara ’ s innovative solutions to businesses of all sizes . The collaboration will focus on sectors poised for growth , particularly in markets where digital transformation initiatives are critical for competitiveness .
The partnership is designed to evolve with the market , offering ongoing partner programmes and engagement strategies aimed at fostering growth and adaptability . •
INTELLIGENT TECH CHANNELS 4545