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Marianne Nickenig , VP Networking EMEA and VP Revenue Operations EU , Westcon Europe at Westcon-Comstor

The scaling of the programme comes amid growing demand from partners across Europe and the Middle East , with multiple multi-million dollar deals having been secured and transactions taking place across 10 different countries . Many of the deals completed so far have been with partners that have never previously transacted on AWS Marketplace .

Through its programme , the distributor guided the partners through the setup process , enabling them to easily sell to their customers within AWS Marketplace .

“ Distribution is changing , and by using our expertise to help partners and vendors to maximise their AWS Marketplace growth we are showing the central , strategic role that we as a distributor play in today ’ s technology ecosystem ,” said Adam Davison , Senior Director , AWS EMEA at Westcon-Comstor .

Launched earlier this year , Westcon- Comstor ’ s AWS Marketplace programme is designed to unlock new growth opportunities for partners by providing a streamlined and simplified route to transacting on AWS Marketplace . Meanwhile it enables participating vendors Check Point Software , Cisco , CrowdStrike , F5 , Infoblox , Juniper Networks , Palo Alto Networks ,

Skybox , Vectra AI and Zscaler to grow their cloud marketplace business .

As part of the scaling of its programme , Westcon-Comstor has introduced advisory and consulting services for partners , guiding them through AWS Marketplace setup , training and enablement and helping them to secure authorised Channel Partner Private Offer , CPPO status .

Meanwhile the distributor is hiring a dedicated team of AWS Marketplace specialists across Europe and the Middle East . The new team will focus purely on

Adam Davison , Senior Director , AWS EMEA at Westcon-Comstor enabling partners to grow their AWS Marketplace business .

Westcon-Comstor is seeing a significant and consistent increase in partner demand for its AWS Marketplace programme , with the distributor ’ s internal data echoing the findings of a recent Forrester report showing that partners selling in AWS Marketplace can close deals 40 % faster while benefiting from an 80 % increase in average deal size and a 27 % higher close rate .

A recent Canalys report projected enterprise software sales through hyperscaler cloud marketplaces of $ 85 billion by 2028 , led by AWS Marketplace , with more than 50 % of hyperscaler marketplace sales coming via channel partners by 2027 .

Westcon-Comstor announced an expansion of its partnership with Weblib , a vendor of intelligent Wi-Fi solutions , to cover the Europe , Middle East and Africa , EMEA region .

The two companies have a longstanding relationship in France . Under the newly-expanded distribution agreement , Westcon-Comstor will work with its EMEAwide network of channel partners to scale adoption of Weblib ’ s UCOPIA Wi-Fi solution for enterprises , trade shows , stadiums and public sector organisations .

“ It is a real honour to be taking our successful collaboration with Weblib UCOPIA to the regional stage through this EMEA-wide agreement ,” said Marianne Nickenig , VP Networking EMEA and VP Revenue Operations EU , Westcon Europe at Westcon-Comstor . •

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