SECURITY NEWS
Acronis partners with e & enterprise and 160 MSPs in the region , records 68 % revenue growth
Ziad Nasr , General Manager , Acronis Middle East
The cybersecurity landscape in the UAE is facing unprecedented challenges with malware detections soaring by 65.3 % and URL-based threats increasing by 36.9 % in 2024 according to Acronis Threat Research Unit data . Despite a slight decrease in ransomware detections , the potential risks remain high , suggesting many organisations could still be vulnerable .
Driven by this escalating demand for comprehensive data protection and cybersecurity solutions , Acronis , the cyber protection company , witnessed 68 % yearover-year revenue growth in the region . “ The low number of ransomware incidents reported could just be the tip of the iceberg ; many cases go unpublished ,” says Ziad Nasr , General Manager of Acronis Middle East , highlighting the serious implications for businesses across the region .
In a pre-emptive response to these escalating threats , Acronis has partnered
Acronis has partnered with e & enterprise to unveil a state-of-theart Cyber Cloud Data Centre in Abu Dhabi .
with Etisalat , e & enterprise to unveil a stateof-the-art Cyber Cloud Data Centre in Abu Dhabi in Q2 2024 . This cutting-edge facility employs advanced AI and machine learning technologies , offering Managed Service Providers and enterprise IT departments scalable solutions that enhance data security and compliance .
“ Our data centre expansion is not just about growth . It is about empowering our customers with faster , more secure solutions tailored to regional markets ,” Nasr stated . Acronis ’ s expansion and strategic partnerships with 160 MSPs in the region have significantly enhanced its reach and service delivery capabilities . As the UAE government continues to promote digital transformation , Acronis remains committed to further investing in its offerings to meet the evolving needs of businesses .
The company is investing in the development of tailored solutions that address specific vulnerabilities faced by businesses in the UAE , particularly as digital transformation accelerates . This focus on adaptive cybersecurity strategies is expected to enable organisations to better protect themselves against emerging threats , such as advanced persistent threats , APTs and vulnerabilities introduced by IoT devices .
As cybercriminals evolve their tactics , companies will have to adapt and the expectation from the cyber protection leaders will be to provide the tools and support necessary for businesses to mitigate risks effectively .
Looking ahead to 2025 , Acronis foresees a rise in complex and sophisticated cyber threats in the UAE , particularly targeting critical infrastructure and the financial sector as the region solidifies its role as a global financial hub . Data breaches , ransomware attacks , and threats to the energy , oil , and gas sectors will escalate , with cybercriminals focusing on disrupting industrial systems and exploiting smart city technologies .
Phishing attacks will become more advanced , leveraging AI and deepfake technologies , while the advent of quantum computing poses significant risks to traditional security measures .
“ As cybercriminals evolve , so must our defences . As more data migrates to the cloud , cybercriminals are following , our approach must evolve to protect not just data but the very systems that keep our businesses operational ,” said Nasr .
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