NEWS
du joins Orange Alliance Programme to strengthen collaboration and accelerate digital transformation
du , the telecom and digital services provider , and Orange , a global provider in telecommunications , announced the signing of a strategic partnership agreement aiming to strengthen their collaboration , drive innovation in the telecom sector and further support the realisation of UAE ’ s digital vision .
The partnership is under the overall umbrella of the Orange Alliance programme , an initiative by Orange designed to develop and enhance collaboration with telecommunications companies outside its direct footprint . Through this programme , du will have access to Orange ’ s extensive services and expertise covering a wide range of areas such as products , platforms , tools , and best
practices in management and governance . du and Orange aim to overcome various challenges in the sector and seize opportunities to boost growth and drive efficiency . These include driving
innovation , advancing customer experiences , and achieving digital transformation of the customers . Additionally , the collaboration seeks to grow mutual business opportunities and enhance the operational and energy efficiency of telecom networks and IT infrastructures . It also prioritizes training and developing skills essential for the digital transformation journey .
Bruno Zerbib , CTIO of the Orange Group , stated : “ We are delighted to join forces with du in this new strategic Orange Alliance partnership , bringing our expertise , platforms , and solutions to contribute to its development . This partnership will address a wide range of challenges , from technological breakthroughs to ecological transition , as well as building up the necessary human knowledge . We are also demonstrating our open innovation strategy and our desire to energise the telco , techco ecosystem .”
Fahad Al Hassawi , CEO at du , said : “ Our partnership with Orange represents a milestone in our collective pursuit of innovation and excellence through a forward-looking approach to digital transformation . We are united in our mission to navigate the complexities of the telecommunications industry , propelled by the shared vision of delivering unparalleled solutions to our customers .”
Deloitte and Liferay partner to deliver future-ready digital experiences
Deloitte Middle East and Liferay , a provider of digital experience platform , DXP solutions , have formed a strategic alliance to redefine digital experiences and address evolving customer needs . This collaboration integrates conceptualisation , design , development , and implementation on Liferay ’ s Digital Experience Platform , DXP to deliver seamless , end-to-end customer journeys to customers in the GCC .
The partnership was formalised during an MoU signing between Shakeel Sawar , Deloitte Middle East Partner and Moussalam Dalati , General Manager , MEA and France , Liferay .
Shakeel Sawar , Deloitte Middle East Partner , stated : “ At Deloitte , we connect creativity with technology for business , bringing empathy , ideas and experiences into all that we do . Together across the breadth of our organisation we make an impact that matters for our clients , talent , partners and communities . Our collaboration with Liferay will help unlock the full potential for our clients and shape digital experiences that matters .”
Moussalam Dalati , General Manager , MEA and France , stated : “ In this era , where digital transformation plays a central role in the growth of organisations , it is imperative that they build a digital backbone founded on a powerful strategy that showcases readiness to include future requirements . By combining our digital expertise with Deloitte , we empower organisations to meet new demands and adapt to future challenges .”
Deloitte ’ s digital experience approach is built around three core pillars : Advise , Implement , and Operate to fuel the design and implementation of a tailored digital experience platforms that integrates effortlessly and resolves specific customer challenges . Liferay ’ s DXP provides a robust foundation for facilitating future-ready digital experiences .
Upon launching the platform , Deloitte manages and scales it , introducing new capabilities that drive sustained optimisation and long-term business growth .
This partnership positions both Deloitte and Liferay to deliver innovative digital experiences , ensuring clients remain ahead of market trends and customer expectations . •
10 www . intelligenttechchannels . com