PREVIEW
Supporting businesses in the AI era through innovative products
W ith Next Generation AI being this year ’ s theme at GITEX Global 2024 , HP will be showcasing how it is making AI real for individuals and businesses . HP ’ s innovative products and solutions will demonstrate how AI is no longer a distant concept but an accessible tool for all . From enhancing business efficiency to transforming personal experiences , HP is the way of bringing AI into everyday life through robust , cuttingedge portfolio .
Visitors will be able to experience the power of AI on PCs including a selection of the latest innovations just announced at HP Imagine , the company ’ s yearly event at its headquarters in Palo Alto .
HP will showcase the latest AI-powered PCs , like the HP OmniBook X and HP EliteBook Ultra , known for their performance and battery life . Visitors can explore the HP ZBook Fury and Firefly , offering pro-level performance and mobility , now enhanced with built-in AI .
A highlight for enterprises is the enhanced privacy and security features of AI PCs , including HP Proactive Insights , HP Wolf Security , and HP Premium + Support . At GITEX this year , visitors will have the opportunity to learn how HP ’ s offerings drive productivity , security , and efficiency in today ’ s AI-driven world .
Ertug Ayik , Managing Director Middle East and Africa , HP
HP will showcase how it supports individuals and businesses in the AI era through its innovative products and solutions . Visitors can explore next-gen AI PCs , the HP OmniBook X and HP EliteBook Ultra , along with AI-enhanced printing solutions that leverage contextual awareness and natural language processing .
Visitors will experience HP ’ s latest AI innovations across personal systems , print , workstations , and workspace solutions , designed to revolutionise hybrid work , security , gaming and sustainability . The focus is on real-world applications , showing how businesses of all sizes can use AI to streamline daily tasks and focus on core operations . •
Unlocking the full potential of data and leveraging AI technologies
N etApp ’ s theme at GITEX Global 2024 will be highlighting the power and capabilities of intelligent data management solutions . The booth will emphasise how NetApp ’ s solutions enable organisations to unlock the full potential of their data , leverage AI technologies , optimise workloads , enhance security , and drive innovation .
Visitors to the booth will see demonstrations , presentations and discussions highlighting the benefits and features of NetApp ’ s intelligent data infrastructure solutions . NetApp will be displaying its recent launches and technologies as the new AFF A-Series systems , designed to provide unified data storage for the AI era . These systems turbocharge AI workloads and simplify scalability for demanding IT workloads such as GenAI , VMware and enterprise databases .
NetApp also introduced additional capabilities such as new StorageGRID models , cyber vault reference architecture and advanced data management features .
At the Microsoft stand at GITEX , NetApp will display the Azure NetApp Files solution . Azure NetApp Files is a cloud-based storage service that provides high-performance , scalable and reliable file storage for Azure workloads . It enables organisations to seamlessly migrate and run their applications in the Azure cloud while maintaining enterprise-level performance and data management capabilities .
Walid Issa , Solutions Engineering Manager MEA , NetApp
The AFF A-Series eliminates storage silos and complexity , offering powerful , intelligent and secure storage . NetApp ’ s unified data storage supports block , file , and object storage protocols , and integrates with major public cloud providers .
NetApp will highlight the benefits of Azure NetApp Files , such as reduced total cost of ownership , support for largescale HPC and EDA workloads , improved performance with large volumes , and the ability to scale storage independently of compute .
The new AFF A-Series systems deliver up to 2x better performance , 99.9999 % data availability , raw-to-effective capacity , and integrated real-time ransomware detection .
The impact of AI for channel partners and end-users is significant . AI enables channel partners to offer more intelligent and efficient solutions to their customers . •
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