INTELLIGENT MOBILE TECHNOLOGY
Circles , e & international complete one year of partnership with launch of Onic
C ircles , a global pioneer in telco digital transformation , and e & international , a telecommunications provider in the Middle East , North Africa , Afghanistan and Pakistan region , have completed the first successful year of the digital brand , Onic .
The digital telco brand has grown , setting a new benchmark for the industry by bringing simple , hassle-free access to high-speed data and digital lifestyle services to Pakistan .
Onic , which launched in Pakistan a year ago in partnership with Pak Telecom Mobile Ltd , has quickly emerged as one of the fastest-growing telco brands for digital natives in the country . It offers a 100 % digital payment experience with PIN less wallet journeys , auto-renewal options , and seamless digital payment processes .
The strength of the partnership between Circles and e & international has not only accelerated Onic ’ s growth but has also reinforced e & international ’ s leadership in driving digital transformation across MENAP ’ s telco sector .
Onic was named Best Mobile App and Digital Ambassador of the Year , garnering industry recognition for the joint venture ’ s Digital Mobile Operator , DMO strategy .
Since its launch , Onic has grown its digital subscriber base exponentially , positioning itself as the number one digital telco brand in Pakistan . This rapid uptake underscores the brand ’ s strong market fit and the effectiveness of the joint venture ’ s strategic approach .
With 20 % of its customer base adopting eSIM , Onic is well-positioned for a digital future in Pakistan , a country that is still on the path to digital maturity . In its first year , Onic has demonstrated how a digital telco can operate cost-efficiently while delivering high-quality services .
This efficiency is further evidenced by the first-ever Pakistan marketplace launch with Daraz and Easypaisa , which act as distribution channels for SIM sales . Onic customers can reach customer service agents in under 10 seconds , reflecting the brand ’ s commitment to valuing customer voices and ensuring a seamless customer experience .
Onic , which operates on Circles X , a cutting-edge technology platform that supports its digital telecom model , continues to enhance its product roadmap with new features that will excite customers and further integrate into their lifestyles .
Circles is a global technology company reimagining the telco industry with its SaaS platform . Partnering with operators in 15 countries across 6 continents , Circles delivers digital experiences to millions of people worldwide . Backed by global investors like Peak XV Partners , Warburg Pincus , EDBI , and Founders Fund , Circles continues to push the boundaries of digital transformation in the telecom industry .
“ The joint venture with Circles has played a crucial role in achieving our strategic objectives ,” said John McEvoy , CEO of e & international Digital Joint Venture .
“ Onic ’ s success reflects the synergy between e & international ’ s market leadership and Circles ’ technological innovation . We are enthusiastic about continuing this journey and delivering even greater value to our customers in Pakistan and the region .”
“ Onic ’ s rapid growth and market success within its first year is a testament to the strength of our partnership with e & international ,” said Adeel Najam , Co-Founder of Circles . •
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