FUTURE TECHNOLOGY
Upcoming opportunity for channel partners : Storage as a Service
The Storage as a Service market is expected to grow 16 % by 2027 and for partners this prediction offers a promising outlook . Storage as a Service provides a means for the partner community to offer a modern , energy efficient platform to meet customer goals , explains Geoff Greenlaw at Pure Storage .
Geoff Greenlaw , VP Channel EMEA and LatAm , Pure Storage
In recent years IT budgets have been cut across the board against a challenging macroeconomic environment , coupled with global conflicts and energy crises . As a result , many companies are stuck with underperforming , complex and energy inefficient legacy solutions . This is especially concerning for businesses under more pressure to leverage AI for fear of being left behind .
However , this uncertainty presents a huge opportunity for your channel organisation to help customers by delivering the innovation they desperately need in the age of AI , with never before seen levels of flexibility and customisation .
For channel organisations to succeed , they need to understand what businesses are looking for . A major concern for organisations today is balancing innovation with the need to constantly update infrastructures to support their efforts . According to a 2024 Gartner report , IT leaders are shifting from traditional storage solutions to a platform-based approach to meet evolving business needs , and to solve this headache .
So what is a platform ?
A unified data storage platform delivers agility and risk reduction to organisations with a simple , consistent as-a-service experience , supporting both traditional and modern workloads such as AI . Designed for the cloud era , it provides on-demand , self-service storage through a flexible subscription and intuitive interfaces , ensuring consistency across cloud , onpremises , and hybrid environments .
Storage platforms are all about simplicity and flexibility , and flexibility must be mirrored in the way they are consumed .
The past few years have seen electricity costs soar across the globe , with no signs of slowing down . In addition , the rise of Gen AI means that the energy needs of data centres have increased many times over . IEA estimates that AI power usage represented almost 2 % of global energy demand in 2022 , and this could double by 2026 .
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