MIDDLE EAST
REGIONAL CHANNELS
MIDDLE EAST
BARRACUDA TO SUPPORT MANAGED SERVICE PROVIDERS ACROSS MIDDLE EAST
Barracuda Networks is bringing its global support for MSPs to the Middle East . The move will enable channel organisations across the region to better support their customers through a comprehensive suite of managed security services . These services include threat prevention , detection , and response across attack surfaces such as email , endpoint , network , and more , creating layers of security around customers ’ data , users , and reputation .
The launch underscores Barracuda ’ s commitment to supporting Middle East partners in creating or strengthening sustainable revenue streams . In its recent The Evolving Landscape of the MSP Business Report 2024 , the company found that globally , IT service providers expect 44 % of revenue to come from recurring managed services in 2024 , up from 34 % in 2023 .
Barracuda is collaborating with regional value-added distributors , Mindware and Ingram Micro , to support its MSP services .
“ Security skills and resourcing are key issues for companies , and most MSPs believe businesses are relying more on managed services providers to bridge any gaps , while the MSPs themselves are relying more on outsourcing , particularly in areas such as security operations centres ,” said Charbel Ghostine , Regional Channel and Alliances Director , META and East Med at Barracuda .
Seven in ten MSPs say they would welcome more support from vendors . Barracuda is a partner-first organisation and is ideally placed to support MSPs , helping them to thrive in the competitive landscape of 2024 and beyond .
Barracuda is collaborating with regional value-added distributors , Mindware and Ingram Micro , to roll out and support its MSP services . The VADs will facilitate onboarding , offer comprehensive training and education , as well as marketing and sales support in the United Arab Emirates and Saudi Arabia , Qatar , Kuwait , Oman , Egypt , and Levant .
This announcement follows a string of initiatives that Barracuda has made in recent months to double down on partner and distributor profitability . Earlier this year , the company further enhanced its new Barracuda Partner Success Programme to feature more favourable partner and distribution compensation models , including discounts and rebates , and expanded technical enablement and resources .
More recently , the company added an innovative new Artificial Intelligence , AI assistant to the Barracuda Partner Portal , bringing partners powerful search and enablement capabilities .
Barracuda will offer partners in the Middle East its full suite of MSP services , with the following expected be of greatest interest :
Email Security : Comprehensive solutions to help MSPs protect customers ’ mailboxes , browsing , files and data against phishing , malware , ransomware , and more .
Extended Detection and Response : Solutions that underpin a holistic managed security service that secures customers everywhere , all the time . This enables MSPs to defend their customers against attack vectors , with the support of a 24x7x365 security operations centre , SOC .
Security-Centric Remote Monitoring and Management : As the first RMM tool with a built-in security assessment tool , Barracuda enables MSPs to easily assess their customers ’ networks and recommend services that are most suitable . •
Charbel Ghostine , Regional Channel and Alliances Director , META and East Med , Barracuda
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