ENTERPRISE TECHNOLOGY
Deal Registration Programme also supports partners in securing high-value deals by offering significant discounts . This enables partners to meet customer needs effectively while driving their own profitability .
Importantly , partners who specialise in specific areas can earn certifications that differentiate them from competitors and add value to their offerings . Overall , the programme aims to drive growth for both Logitech and its partners , ensuring alignment between company goals and partner success .
Successful channel skills and opportunities
Logitech actively seeks channel partners with a customer-centric approach , strong collaboration skills , and an in-depth understanding of their respective industries . Partners are expected to have a robust business model that aligns with Logitech ’ s overarching goals and values , including a commitment to equal and sustainable business practices .
Moreover , partners need to have internal capacity to manage complex
This shift has also fuelled growth of huddle spaces , as businesses opt for smaller , flexible meeting areas to encourage discussions .
solutions and offer value-added services that meet the evolving demands of today ’ s customers . Those capable of leveraging AI and automation to enhance customer engagement and operational efficiency are also highly valued , as they can best navigate the rapidly developing tech landscape in which Logitech continues to lead with its innovative products and solutions .
Today , Logitech channel partners have many exciting opportunities to grow , as the workplace continues to evolve with
Imenchal ’ s perspective
In the Middle East , Logitech ’ s go-to-market strategy is focused on driving innovation in hybrid work solutions , sustainability , and enhancing user experience . Hybrid work has become the norm globally , reflected through the objectives of the “ We the UAE 2031 ” Vision , with one of its aims being to develop successful , flexible work models in the region .
This global trend fuels the need for multiple workspaces , video collaborations , and solutions to boost productivity and creativity . Logitech is addressing this demand with AIdriven tools like Sync and its video collaboration portfolio , which deliver superior audio and video experiences to keep teams connected , no matter where they are .
At the same time , sustainability is a core part of the strategy . Logitech is pioneering sustainable product design , with nearly two-thirds of its products made from recycled plastic . This not only helps reduce the environmental footprint , but also sets us apart from competitors , especially as more B2B customers prioritise carbon reduction in their purchasing decisions .
“ In terms of skills , I am leveraging my ability to build strong relationships with channel partners and my deep understanding of the region ’ s evolving market needs . By aligning our product and channel strategies with these key trends , hybrid work , sustainability , and experience , we are positioning Logitech to meet both today ’ s demands and future opportunities ,” says Imenchal .
the shift to hybrid models , creating a growing demand for flexible , collaborative
INTELLIGENT TECH CHANNELS 21