ENTERPRISE TECHNOLOGY
Driving innovation in hybrid work and user experience with AI
In the Middle East , Logitech ’ s go-to-market strategy is focused on driving innovation in hybrid work solutions , sustainability , and enhancing user experience . Hybrid work has become the norm globally , reflected through the objectives of the We the UAE 2031 Vision , with one of its aims being to develop successful , flexible work models in the region .
Loubna Imenchal , Head of Enterprise Business AMETCA , Logitech
Over the past year , remote and hybrid work trends have evolved globally and regionally , with a growing emphasis on flexible work arrangements and strategies . As return-to-office and hybrid models continue to take shape , the demand for seamless collaboration and productivity experiences is increasing . Organisations are focusing on providing smooth integration between virtual and physical workspaces to ensure a successful , flexible working environment .
Artificial Intelligence is playing a pivotal role in shaping these trends , enhancing remote access solutions and enabling smarter tools for collaboration , such as AI-powered video conferencing , noisecancelling technologies , and real-time transcription services . This AI-driven innovation importantly boosts productivity
Logitech Exclusive Accelerator Programme incentivizes partners by offering rebates for achieving set B2B revenue targets .
and also promotes inclusivity , helping teams remain connected regardless of location .
In addition to technology , sustainability has emerged as another key priority . As organisations reassess their hybrid work strategies , they are incorporating ecofriendly practices , such as energy-efficient devices and reduced travel , to minimise their environmental impact .
More and more IT leaders and professionals have indicated that becoming a leader in sustainability practices is an important business objective in the coming year . This common goal reflects the need for Logitech to create an inclusive and environmentally responsible hybrid reality .
Logitech continues to lead by embracing flexible work models , leveraging AI , and prioritising sustainability to shape the future of work .
Product innovation and meeting rooms
Logitech is at the forefront of innovations in remote and hybrid work collaboration , directly addressing the evolving needs
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