Working in the African ICT sector is both rewarding and challenging and diverse cultures and experiences along with the opportunity to drive digital transformation , makes the role fulfilling . Building relationships

with clients and partners across the continent , adds to the appeal says

SIDDHARTH GUPTA at Hewlett Packard Enterprise .

Siddharth is currently leading the Africa business for Hewlett Packard Enterprise as Head of Sales , driving the business across 40 African countries . As the Information , Communication and Technology sector is witnessing a rapid leapfrogging of technology in the region , HPE sees its chance to be a pioneer in implementing cutting-edge solutions and contributing to the continent ’ s technological transformation .

With his team of sales experts , solution architects , solution managers , as well as partner and distribution business managers , Siddharth ’ s focus is to drive growth , build strong customer and partner relationships , and establish a competitive presence in the African market .

Hewlett Packard Enterprise is the global edge-to-cloud company that helps organisations accelerate outcomes by unlocking value from all of their data , everywhere . Built on decades of reimagining the future and innovating to advance the way people live and work , HPE delivers unique , open and intelligent technology solutions as a service .

With offerings spanning Cloud Services , Compute , High Performance Computing and AI , Intelligent Edge , Software , and Storage ,

Disruption is unavoidable , and proactive steps to ensure that the organisation remains ahead of potential AI disruptions must be secured .

HPE provides a consistent experience across all clouds and edges , helping customers develop new business models , engage in new ways , and increase operational performance .

What are your strengths and abilities that you bring to the above role ?

With years of experience , working in multinational companies with diverse backgrounds , Siddharth has adopted a growth mindset , setting clear goals , and prioritising personal and professional growth for him and his team . Working in different countries also enhanced Siddharth ’ s ability to assess and manage risks , navigating a unique set of challenges and building robust management skills in a highly competitive market .

Please describe the opportunities and challenges that exist for channel partners in your market .

The African ICT market offers significant opportunities alongside notable challenges for channel partners . Opportunities include increased technology adoption , and supportive government initiatives for digital transformation . There are also many untapped markets and a large , young , tech-savvy population , driving demand for innovative tech solutions .

However , challenges such as inadequate infrastructure , complex and varied regulatory environments , and economic instability pose difficulties . Market fragmentation and skill shortages necessitate tailored approaches and significant investments in training and development .

Additionally , security concerns related to cybersecurity and data privacy highlight the need for robust , compliant solutions . To

Siddharth Gupta , Head of Sales Africa , Hewlett Packard Enterprise

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