Q & A
EDITOR ’ S
FRED CREHAN , AREA VICE PRESIDENT GROWTH MARKETS , CONFLUENT
Certifications link to a partner ’ s progress along the vendor ’ s channel programme and are a component in securing access to exclusive resources .
Critically , these certifications stand as proof of this expertise to customers , serving as an added layer of assurance and thus making it easier for partners to secure new business and retain existing clients .
Certifications link to a partner ’ s progress along the vendor ’ s channel programme and are therefore a component in securing them access to exclusive resources and support . These resources enable partners to stay ahead of the curve and offer innovative solutions .
Confluent ’ s partner programme , for example , provides comprehensive technology , sales , and marketing support , which can shorten project durations and create new use cases , ultimately benefiting customers with fully managed data streams . Of course , certifications are just a part of the larger equation for channel success
which includes several other factors that are essential for delivering added value . Strategic staffing is one such area . This involves deploying highly skilled professionals to client projects , ensuring the right expertise is available to meet specific client needs . Confluent ’ s co-delivery approach , where partner experts are embedded in ongoing projects , exemplifies strategic staffing . This approach expands project teams with additional knowledge , enhancing the quality and effectiveness of the solutions provided .
As a technology vendor , we are already sitting on tens of millions of hours of collective data streaming expertise . So , what Confluent has done is make this expertise available to partners , which then enables them to deliver the realtime use case offerings that transform customers ’ businesses .
In today ’ s fast paced IT landscape , partners need to innovate and deliver value faster than ever . So specialised software packages are proving immensely helpful . For example , at Confluent , our library of quickly deployable software helps partners jump start their solutions .
With access to packaged code for the most common data streaming use cases , they have a strong foundation for developing specialised offerings and thus value creation . Because they no longer need to start from scratch , it frees up more time and resources to focus on customer success and grow the business . •
Vendor skills certification definitely remains a key factor in enabling channel partners for success . They not only enable partners to develop the necessary technical expertise – for instance , Confluent ’ s certified partners can effectively implement complex data streaming platforms , ensuring smooth and efficient operations for their clients .
INTELLIGENT TECH CHANNELS 55