MOHIT PANDEY , HEAD OF SALES , MIDDLE EAST , TÜRKIYE AND AFRICA , SEAGATE
Q & A
EDITOR ’ S
HOW DO VENDOR SKILLS CERTIFICATION HELP CHANNEL PARTNERS TO DELIVER ADDED VALUE ? OTHER THAN SKILLS CERTIFICATIONS WHAT ELSE IS REQUIRED TO DELIVER ADDED VALUE ?
In today ’ s rapidly changing business world , enterprises need to ensure that channel partners are equipped with essential knowledge and skills , and specific competencies that are up-to-date and industry-appropriate . At this point , Certification Tracks play an indispensable role .
At Seagate , Certifications Tracks ensure that channel partners understand products and technologies . This expertise translates into more confident and effective service delivery , whether providing technical support , making informed sales recommendations , or implementing complex storage solutions .
The Seagate Systems Certification modules are specifically designed to cater to different roles within the channel
The most significant factor contributing to the success of channel partners is understanding of customer segments , ability to meet customer needs , and necessity to stay ahead of competition with superior solutions . Success comes from not only deciding what to do , but also from deciding what not to do . Executives from Seagate , Check Point Software , Kissflow , and Confluent respond .
MOHIT PANDEY , HEAD OF SALES , MIDDLE EAST , TÜRKIYE AND AFRICA , SEAGATE
partner organisations , including engineers , sales professionals , and field professionals . This role-specific Track ensures that each team member can perform their job with the highest level of competency and effectiveness .
Customers are more likely to trust and value certified partners that demonstrate a high level of proficiency with the products they are selling or supporting . A positive endorsement from a technology vendor has a significant impact on the credibility of a channel partner with the end customer .
Partners who strategically manage their relationships with vendors tend
Partners who strategically manage their relationships with vendors tend to outperform their peers greatly .
to outperform their peers greatly . This distinction helps them stand out from competitors and can be a decisive factor in winning new business opportunities .
Success comes from not only deciding what to do , but also from deciding what not to do . As technology becomes increasingly complex and cloud services change how services are delivered , partners who take on too much across many different areas instead of focusing on specific areas may risk losing the chance to build essential capabilities to stay relevant to their customers .
INTELLIGENT TECH CHANNELS 53