FUTURE TECHNOLOGY
Managing digital platforms and partner programmes
Digital transformation massively impacts upon vendor partner programmes by driving necessary market differentiation . Channel partners must ensure they are constantly evolving and distinguishing their businesses in order to remain ahead of the curve and customer expectations .
Partners are key to both retention and expansion of a customer base , with meaningful results being achieved through strategic techniques and business objectives . Vendors and partners must work closely to align concepts , sharing a powerful blend of expertise and technology together .
An example of this is Dynatrace ’ s expanded partnership with Google , with the platform now being offered on Google Cloud . As the region witnesses increased cloud adoption , advanced solutions are crucial in order to tackle the subsequent rise in cloud complexities .
The Dynatrace platform is able to differentiate itself against the wider market , providing answers from data at an enormous scale and an enhanced operational performance to drive unmatched outcomes .
By integrating Dynatrace ’ s observability and security platform with cloud services , bundle offerings can be provided with end-to-end visibility and security for applications . These types of strategies help partners to offer comprehensive solutions for consumers , often to large numbers of bundles ordered and increased customer retention .
Vendor partner programmes leverage comprehensive sales and technical training , certifications , accessible marketing and sales tools , and solid technical support to empower partners ’ growth . These incentives encourage partners to meet sales targets , aligning with broader business objectives in the digital landscape .
It is important for vendor partner programmes to realign often in order to stay up-to-date with the ever-expanding market and new customer stakeholders . Generally , these programmes should be
updated on a semi-annual to annual basis , showcasing flexibility and proactively targeting new personas . This also allows both partner and customer to identify any specific concerns that need to be addressed .
Jorge Longo , Vice President , Middle East and Africa , Dynatrace to protect data and ensure compliance ,” says NetApp ’ s Zakhour .
NetApp ’ s solutions , such as Cloud Insights and Trident for Kubernetes , help develop these skills by providing practical tools and resources .
“ Soft skills , such as effective communication and project management , are also important to collaborate with stakeholders and deliver successful integration projects that meet business objectives ,” adds Zakhour .
“ Providing modern-day system integration services requires a diverse skill set . Continuous learning and certification in emerging technologies are crucial to stay competitive and meet client demands . Strong project management skills and the ability to collaborate across various teams and stakeholders are essential ,” says Mindware ’ s Kabel .
Additionally , an understanding of data analytics and the ability to integrate various platforms seamlessly are important for delivering comprehensive and effective solutions in the digital age . •
project management skills act as a line determining the success of a project ,” advises Cloud Box ’ s Kaippada .
“ Providing modern SI services requires a diverse skill set . Technical skills in cloud computing , AI , and machine learning are essential for designing and implementing advanced solutions . Proficiency in programming languages , API management , and microservices architecture is crucial for integrating various digital platforms . Knowledge of cybersecurity practices is vital
Maya Zakhour , Director Channel Sales EEIM , NetApp
INTELLIGENT TECH CHANNELS 39