and can meaningfully translate these into solutions that meet the needs of regional clients will have the edge . While technology is disrupting the world , it will be those partners who deeply commit to understanding their customers and coming up with creative ways to address their unique needs that will gain leading competitive advantage .
Snowflake has altered industry dynamics , posing risks to traditional business models while also offering streamlined access to a global client base in a manner that ’ s straightforward and financially viable for many organisations .
How can a channel partner disrupt a regional market and gain a leading competitive position ?
At the most basic level it is all about the customer . Channel partners that understand global trends and innovations in technology
The shift towards consumption-based cloud services requires channel partners to reconsider business models due to disappearing revenue streams .
Which non-competitive business do you admire for its channel drive and strategy ?
Amazon . com and AWS stand out as being leaders in disrupting the market and putting the customer at the centre of what they do – both consumers and enterprises alike . It is quite remarkable how a company of their scale can so consistently disrupt markets and themselves and at the same time drive a culture that is engrained in each employee , whilst putting their customers at the centre of their business model .
Which aspects of your job role do you find rewarding and which challenging ?
Lauren finds working with people is both the most rewarding and challenging . She is passionate about investing in and developing youth , which brings her immense joy and fulfilment . Yet , when working in IT services , the people are both the product and the greatest asset of the company . Striking a balance between meeting client demands , fulfilling stakeholder expectations , and addressing the needs of the employees can be challenging , often pulling in conflicting directions .
How do you best like to de-stress and re-charge off work ?
For Lauren , her family is her safe place and driving force ; spending time with them fills her cup . Reading and travel , particularly by the beach , re-energizes her , preparing her to tackle the next significant challenge . •
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