CHANNEL CHIEF
Channel partners can stay ahead of market trends by embracing innovation , providing value-added services , and forming alliances . There is a demand for training and consulting services , and as trusted advisors , technology partners can guide customers through complex technological landscapes says BASSAM RACHED , Gulf Business Machines .
dDescribe your current job role and a summary of the business model of your organisation ? Bassam Rached , in his role as General Manager of Technology at Gulf Business Machines , GBM , oversees strategic planning and implementation of technology initiatives . He drives GBM ’ s growth and profitability by managing critical relationships with key vendors and customers and leading the company ’ s technology business , engineering , and marketing efforts .
As an end-to-end digital transformation partner , GBM provides an extensive technology portfolio , including cloud , infrastructure , business solutions , cyber security , and services . In this capacity , Bassam leads teams that align solutions with business needs and ensure customer infrastructure continues to be scalable and secure .
He also plays a vital role in aligning the company ’ s technology offerings with market demands , while managing high-performance teams and an environment of innovation and collaboration within the organisation .
What are your strengths and abilities that you bring to the above role ?
Bassam ’ s strengths stem from his two decades of experience in the GCC region and cross-industry expertise , allowing him to shape and execute technology strategy effectively . He excels in aligning technology solutions with business objectives , promoting innovation and operational efficiency .
His adeptness in managing vendor and customer relationships has allowed GBM to cultivate successful long-term partnerships . Bassam ’ s strong leadership skills foster effective team management and collaboration across departments .
His deep understanding of GBM ’ s offerings , coupled with strong leadership qualities , allow him to enhance performance and service excellence within the organisation .
Please describe the opportunities and challenges that exist for channel partners in your market ?
In today ’ s competitive business environment , keeping up with the fast pace of technological changes and adapting to new products and solutions can be challenging , especially with the drive from customers to adopt innovative technologies in response to a highly digitised economy . Customers today are looking to be faster and more agile , and this is equally an opportunity and a challenge that both vendors and the channel community look to navigate .
For instance , leveraging AI technologies to serve business and corporate new services offerings is a multidisciplinary effort , requiring partners to stay updated
Digital transformation partners must manage the delicate balance and stay competitive in a rapidly shifting market .
Bassam Rached , General Manager of Technology , Gulf Business Machines
INTELLIGENT TECH CHANNELS 67