Intelligent Tech Channels Issue 78 | Page 29

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RIVERBED LAUNCHES RIVERBED ONE AS SIMPLIFIED , HIGH-GROWTH , VALUE- DRIVEN PARTNER PROGRAMME

Riverbed , the provider in AI observability , announced the launch of Riverbed ONE , a new partner programme to enable Riverbed partners to succeed in meeting the growing technology needs of customers to support today ’ s modern IT environments . The Company launched this new programme to coincide with the introduction of its new AI-powered Unified Observability platform and solutions that optimise digital experiences and improve IT efficiency .

The Riverbed ONE partner programme is aligned to Riverbed ’ s go-to-market sales
Alex Thurber , Senior Vice President , Global Partners and Alliances at Riverbed strategy that focuses on working closely with partners to drive expansion and penetration in Riverbed ’ s larger enterprise market and develop new business in the mid-market space , with new AI-driven technologies and flexible consumption models tied to annual recurring revenue growth .
Additionally , Riverbed simplified its new partner programme for easier engagement by removing the complexity of partner levels and dividends and introduced a simpler structure that provides benefits based on capabilities to drive specific activities and improve customer outcomes .
Riverbed ONE rewards more consumption models with the expansion of its managed services offerings , new marketplaces and mid-market opportunities . The programme also offers more sales incentives , training and enablement to encourage adoption of AI-driven solutions and for partners to continue to invest in Riverbed ’ s programme .
Riverbed ONE is a partner programme built on simplicity and profitability for partners and helping to improve the digital experience of customers by using AI automation for the prevention , identification and resolution of IT issues . By removing partner levels and other complexities , Riverbed has simplified how partners achieve and continue to maintain their status for better business engagement .
The programme adapts to multiple consumption models and partners ’ needs with a focus on annual recurring revenue .
More importantly , it rewards achievement across key strategic activities and joint sales priorities while providing more opportunities for growth as Riverbed introduced a new AIpowered Unified Observability platform and new visibility and AIOps solutions .
Riverbed ’ s partner ecosystem includes the world ’ s solution providers , distributors , system integrators , service providers , and technology alliances . Riverbed ONE offers lucrative incentives and strong enablement support through sales and marketing assistance , training , certification , technical support , and its online partner portal .
“ I am very excited with the changes to our partner programme embodied in Riverbed ONE as it is really about working side-byside with our partners to collaborate and drive revenue and expansion opportunities to meet the industry specific needs of our mutual customers ,” said Alex Thurber , Senior Vice President , Global Partners and Alliances at Riverbed .
The transformation in the IT industry is being shaped by changing customer and employee digital expectations and the need for AI-driven solutions that automate IT processes to solve issues faster and deliver better digital experiences .
With the launch of Riverbed ONE and other key enhancements to partner experience , along with a platform that leverages industry-AI observability and Acceleration solutions , Riverbed ’ s partners are well-positioned to succeed , grow and support enterprise customers across all industries . •
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