With AI as the lynchpin , the company empowers partners to navigate this landscape effectively , harnessing the full potential of digital marketing tools to drive impactful results for their businesses and customers alike , says GIOVANNI FARESE at Webidoo .

As the co-founder and Global General Manager of Webidoo , a martech company specializing in AI technologies for business digitalisation , Giovanni Farese oversees the development of solutions aimed at both large clients and small businesses , with a significant focus on the latter . Small businesses are a key market for Webidoo , as the company offers unique , patented AI products designed to help them compete online despite limited time and resources .

The company ’ s SaaS model allows clients to subscribe monthly and achieve significant results automatically . Additionally , Webidoo ’ s team provides excellent onboarding and support services to ensure clients maximise the benefits of their products . The company also continuously innovates to maintain a competitive edge in the market .

What are your strengths and abilities that you bring to the above role ?

Giovanni brings a blend of entrepreneurial vision and hands-on leadership . His

Small businesses are a key market for Webidoo , as the company offers unique , patented AI products designed to help them compete online . strengths lie in developing and implementing AI-driven strategies that support business digitalisation for both large enterprises and small businesses . He excels at communicating the company ’ s innovation initiatives and vision both employees and external stakeholders .

He also contributes to the research and development of futuristic products that could change the future of business and have successfully raised capital to support the company ’ s business development .

Please describe the opportunities and challenges that exist for channel partners in your market ?

Channel partners , like telcos and banks , face evolving markets with SMBs demanding digital transformation . Webidoo product integrates seamlessly , elevating partners ’ offerings and boosting customer value . It empowers partners to lead in the digital solutions demand among SMBs , fostering loyalty and revenue growth . Challenges include integration hurdles and market competition .

Yet , by effectively communicating the product ’ s benefits and providing support , partners can capitalise on opportunities , guiding SMBs through their digital journey . Overall , partnering with Webidoo enables ARPU growth and pivotal support for clients ’ digital transformation , driving mutual success .

Which technologies and innovations can make a difference to the channel market dynamics in the near future ?

In the realm of digital marketing , this dynamic is particularly pronounced . The

Giovanni Farese , Co-Founder and Global General Manager at Webidoo

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