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The distribution agreement will see Westcon drive adoption of Juniper ’ s full portfolio of industry-AI-Native Networking products and solutions across the new markets , recruiting new channel partners through awareness and marketing campaigns and enabling existing partners to achieve growth , for example through support with financing and implementation .

The expansion into the UK and Ireland and France represents a further strengthening of the two companies ’ partnership in EMEA , with distribution agreements already in place in Benelux , Cyprus , DACH , Greece , Italy , Malta , Portugal , Spain , Sub-Saharan Africa and UAE .

Arno Beker , Managing Director Westcon Northern Europe at Westcon-Comstor

Marianne Nickenig , VP Networking EMEA and VP Revenue Operations EU , Westcon Europe at Westcon-Comstor

It comes at a time of rapid innovation by Juniper Networks . Juniper launched its AI-Native Networking Platform earlier this year , designed from the ground up to assure that every connection is reliable , measurable and secure for every device , user , application and asset .

This was followed by the latest evolution of its global Juniper Partner Advantage , JPA programme . The new elements will help partners leverage AI for IT Operations , AIOps to offer managed networking services for increased reliability , agility and reach on the path to unlocking new revenue opportunities .

“ We are thrilled to bring Juniper ’ s innovative products and services , wrapped in Westcon ’ s value-added services , to partners in the UK and Ireland and France ,” said Marianne Nickenig , VP Networking EMEA and VP Revenue Operations EU , Westcon Europe at Westcon-Comstor .

Westcon-Comstor also announced expansion of its distribution agreement with Palo Alto Networks into Finland and the Baltics . The decade-long partnership between the two companies already covers 23 countries across Europe , Middle East and Africa , and Asia-Pacific .

This latest geographic expansion increases Westcon ’ s distribution footprint , enabling it to drive adoption of Palo Alto Networks ’ industry-cybersecurity solutions to channel partners and their customers in a further four markets : Finland , Estonia , Latvia , and Lithuania .

“ We are really excited to enable partners in Finland and the Baltics to sell the full Palo Alto Networks portfolio and capitalise on cross-sell and upsell opportunities ,” said Arno Beker , Managing Director Westcon Northern Europe at Westcon-Comstor .

Under the agreement , Westcon will provide partners in these countries with a range of Palo Alto Networks-certified services and solutions , including support , education , professional and financial services . Westcon will also support Palo Alto Networks ’ focus on SMB market penetration by enabling partners to win more customers in this segment .

A key focus will be onboarding partners onto Palo Alto Networks ’ award-winning NextWave Partner Programme , which offers a range of benefits including discounts , incentives , rebates , free training and more . Westcon has been named Palo Alto Networks ’ EMEA Distributor of the Year four times since 2019 , also being recognised as the vendor ’ s Global Distributor of the Year twice in that time while securing multiple accolades for its SASE and Cortex distribution . •

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