PARTNERS ’ PERSPECTIVE
Brendan Binedell , Regional Sales Manager , Liferay Middle East
Programme refreshes
There has to be a balance of consistency , for partners to invest in understanding the potential returns , while evolving the programme in a timely manner , side by side .
“ Epicor assesses its model at least once or twice per year , adding additional products , features and incentives to the programme to enable partners to continue to grow sustainably and profitably into the future ,” says Epicor ’ s Flannery .
Regular reassessment ensures that elements such as dashboards , registration processes , and approval systems stay current with industry trends and technological shifts . “ With the rapid pace of technological advancement , vendor partner programmes should be updated and realigned to remain effective ,” says Liferay ’ s Binedell .
A proactive approach helps partners adapt quickly , capitalise on emerging
Independent modules , which can be seamlessly integrated together , are perfect for bundling .
opportunities , and align more closely with evolving business objectives and technological landscapes .
“ Given the swift pace of technology evolution , vendor partner programmes should be frequently reviewed and realigned to stay effective and relevant to the targeted markets ,” adds Mindware ’ s Azzi .
When timing updates , there are certain areas that need consideration . These include
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