INDUSTRY VIEW
With every query returned , the question lingers as to how much user data has been collected and processed to present the most relevant results . In this context , data security plays a pivotal role by enabling search engines to protect user data while providing relevant search results .
Search engines can implement encryption , anonymisation techniques , and secure data storage to safeguard user data . By anonymising personal information , they can protect user privacy while still utilising data to refine search results .
Most importantly , search engines can empower users by providing full control over their data . Options like consent management , clear privacy settings , and data deletion give users a say in how their information is used , thus fostering trust .
The balance between security and accessibility fosters fairness in disseminating information by controlling who can access what data .
Access to data
Security practices must have measures in place to retain transparency and fairness in information dissemination . Security measures ensure that information remains unaltered and authentic , promoting transparency by maintaining the accuracy and reliability of data throughout its lifecycle .
By implementing access controls and encryption , companies can protect data while enabling authorised access . This balance between security and accessibility fosters fairness in disseminating information by controlling who can access what data .
Establishing data usage policies and ethical guidelines ensures that information dissemination aligns with fairness principles . It prevents data from being misused or manipulated to sway public opinion .
It is important to remember that these tools and practices should not accidentally censor crucial data . This is imperative in the fight against misinformation , since if the correct data is not being made public , then it defeats the purpose of putting these measures in place to begin with .
To ensure that unintentional censorship does not occur , security measures and content policies should be regularly reviewed to ensure they do not filter or suppress vital information .
Clear guidelines on information handling should also be established as early as possible , to avoid biases or prejudices in
data analysis and dissemination . As an added precaution , stakeholders and subject matter experts should also be involved to ensure that security measures do not inadvertently hinder the fair dissemination of crucial information .
The proliferation of deepfakes and disinformation are attempting to destabilise so many aspects of society and fast eroding our concept of truth , and Generative AI capabilities are a significant contributing factor to the severity of the situation . But these same capabilities can be used as a force for good and organisations that embrace them can secure their operations and create a safer world . •
Establishing data usage policies and ethical guidelines ensures that information dissemination aligns with fairness principles .
INTELLIGENT TECH CHANNELS 17