Intelligent Tech Channels Issue 75 | Page 6

NEWS
Westcon first pan-EMEA distributor to provide AudioCodes Live Platform for Microsoft Teams

Westcon-Comstor , a global technology provider and specialist distributor , announced a new solution offering with AudioCodes , a vendor of advanced communications software , products and productivity solutions for the digital workplace , which will enable channel partners to grow recurring revenues by developing their unified communications as a service , UCaaS and contact centre as a service , CCaaS offerings .

Under the agreement , Westcon will become the first pan-EMEA , Europe , Middle East and Africa distributor to provide the AudioCodes Live Platform for Microsoft Teams to its partners .
AudioCodes Live Platform consolidates multiple solutions for Microsoft Teams to provide complete calling , contact centre and recording functionality .
The white-labelled platform will be hosted by AudioCodes and managed by Westcon in Microsoft Azure and Microsoft Teams , providing partners with the ability to improve their customers ’ Teams unified communications , UC experience through enhanced flexibility , compliance and accessibility . This includes Teams direct routing , AI-powered contact centre solution , and enterprise compliance recording .
Westcon and AudioCodes will collaborate to provide technical and implementation support as part of an integrated solution , with partners having the ability to transact with their customers in the Westcon-managed platform , through either a service provider or managed service provider , MSP model .
The agreement covers the UK and Europe initially and will be extended to other countries within the EMEA region during the coming months .
“ We are excited to bring the power of the AudioCodes Live Platform for Microsoft Teams to our partners and their customers through this innovative collaboration ,” said Antony Byford , Vice President Cloud and Collaboration Europe at Westcon-Comstor .
“ With the AudioCodes Live Platform for Microsoft Teams , we can overcome this and other challenges by providing a hosted voice solution that our partners can bring to market , growing predictable recurring revenues by building as-aservice capabilities and unleashing the full potential of Microsoft Teams for their customers .”
Ateme recognised as 2024 Google Cloud Partner of the Year in Media and Entertainment

Ateme , the global provider in video compression , delivery and streaming solutions with innovation at its core , announced that it has received the 2024 Google Cloud Partner of the Year Award in the following category : Industry Solution Technology , Media and Entertainment .

Ateme is being recognised for their achievements in the Google Cloud ecosystem , helping joint customers to accelerate the cloud-powered transformation of their businesses so they can boost agility , flexibility and ultimately profitability .
“ Google Cloud ’ s Partner Awards celebrate the transformative impact and value that partners have delivered for customers ,” said Kevin Ichhpurani , Corporate Vice President , Global Ecosystem and Channels at Google Cloud .
“ We are proud to announce Ateme as a 2024 Google Cloud Partner Award winner and recognise their achievements enabling customer success from the past year .”
“ With the M & E industry facing fierce competition and soaring costs , Direct-toconsumer media companies need to focus on efficiency and agility ,” said Yohann Guilloux , VP Global Partnerships . “ We are incredibly proud to receive this award , which acknowledges our collaboration , outstanding innovation and dedication to customer success .”
During 2023 , the two partners raised awareness in the media and entertainment industry of the benefits of migrating Ateme solutions to Google Cloud , which resulted in an increased pipeline of opportunities and several deals closed . They also took a first step toward reducing the carbon footprint of the integrated solution by identifying optimisation areas using the Google Cloud Carbon Footprint tool .
Ateme is a global provider of video compression and delivery solutions , helping tier-one content providers , service providers and streaming platforms boost their viewership and subscriber numbers
Leveraging an R & D task force that is unique in the video industry , Ateme ’ s solutions power sustainable TV services , improve end-users ’ quality of experience , optimise the total cost of ownership of TV , VOD services , and generate new revenue streams based on personalisation and ad insertion .
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