Intelligent Tech Channels Issue 74 | Page 68

FINAL WORD
stretching across the living room or a car engine sitting on the kitchen table . Apple , Meta , Google , Sony , Qualcomm , and uncountable others are all working on AR . In the UAE alone , the AR market is expected to top US $ 88 million this year and continue growing healthily for the foreseeable future .
The applications branch into education , healthcare , gaming , and retail . And , of course , CPQ , which can use AR to present products to remote customers in new and engaging ways . This is not just good for checking out the aesthetics of , say , furniture or clothing . Interaction is also possible through AR , so customers can see how a product would look and feel when changing features , functional or aesthetic , and also see how different configurations affect price .
AR in CPQ allows customers to get to grips with a product or service more deeply and intuitively , in many instances , than if they had attended a demo in a showroom . This leads to greater confidence and trust in the offering and accelerates the sales cycle . It also reduces returns rates and the occurrence of other post-sales hiccups .
Additionally , AR reduces the time needed to generate a quote because self service allows quotes to be generated almost in real time , right before the browsing customer ’ s eyes . It also reduces the costs associated with physical samples and prototypes and frees up the resources normally expended on on-site demonstrations . The end result of AR is increases in sales revenue and profitability and more effective upselling and cross-selling .
Shaping the future
The region ’ s businesses are poised to benefit significantly from introducing CPQ to their technology mixes . In the UAE , a nation known for shaping the future , CPQ will be the latest example of emerging technology adopted to take advantage of a trend .
Customers want self-service . They want remote interaction . Employees want to work remotely and more effectively . Salespeople want to be empowered to convert prospects at speed and scale to help their organisation compete in a digital economy . CPQ was designed for all this . •
Stuart Thompson , President Electrification Service Division , ABB
Energy management disrupted by decentralisation , digitalisation , sustainability
A new era for energy distribution and servicing , characterised efficiency , optimizes energy by decentralisation , digitalisation , and a conscious pursuit of utilisation , and bolsters cybersecurity measures . sustainability , lies ahead . By embracing transformative trends and 3 . The realm of servicing itself is poised for transformation , fostering collaborative partnerships , businesses can navigate the embracing the digital revolution and the tenets of intelligent evolving landscape with confidence , ensuring efficient , reliable , and systems . Integrating predictive maintenance algorithms , selfdiagnosing equipment , and intuitive chatbots empowers proactive responsible energy management for the future . This year promises significant shifts in energy distribution problem-solving and minimizes downtime . Wearable technology and servicing , propelled by a confluence of global factors and further enhances safety protocols , acting as a digital guardian technological advancements . In response to an increasingly angel for technicians interacting with complex electrical systems . volatile geopolitical landscape and the lingering effects of the 4 . Beyond efficiency and performance , sustainability emerges pandemic , industrial businesses find themselves compelled to as a central theme in the evolving energy landscape . Circular adopt a shift in their approach to energy management . Here are economy principles are gaining traction , emphasizing six top drivers . the prolongation of equipment lifecycles , the responsible
1 . The traditional model of globalised servicing is transforming , management of resources , and the minimisation of waste . yielding to a preference for regionalised and localised solutions . 5 . Businesses are actively exploring avenues for retrofitting , Businesses are prioritising speedy response times , in-depth upgrading , and repurposing existing infrastructure , recognising understanding of local nuances , and readily available expertise . the environmental and economic benefits of such endeavours . This trend manifests in the establishment of regional service 6 . Collaborative partnerships are becoming the cornerstone centres strategically positioned to cater to specific markets , of success in this dynamic landscape . Synergies between fostering a symbiotic relationship between service providers established service providers and nimble technology startups and clients . foster innovation and accelerate the development of cuttingedge solutions .
2 . The expanding prominence of edge computing marks a pivotal development in data processing . By enabling real-time data This collaborative spirit , exemplified by ventures such as ABB ’ s analysis at the source , edge computing empowers businesses partnership with OKTO GRID for advanced transformer monitoring , to make informed decisions based on granular insights . demonstrates the collective commitment to driving positive change This decentralisation of data processing fosters operational in the industry .
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