Q & A
EDITOR ’ S
KARTHIKEYA BHATT , REGIONAL CHANNEL MANAGER MEA , KISSFLOW
We find that too many vendors burden their channel partners with the cost and time implications of having to achieve and maintain technical certifications – to the extent that this in itself becomes a revenue stream for vendors . At Kissflow , we have disrupted the market with the intent of prioritising partner enablement rather than just certifications .
Channel players that sign up with us gain unrestricted , free access to our training resources , thereby enabling them to rapidly
Vendors offer a spectrum of benefits to channel partners through skills and technology certifications , fostering a symbiotic relationship . These certifications grant access to exclusive products and services , enabling partners to provide unique solutions . Co-marketing opportunities further amplify visibility and outreach .
Partners gain higher margins or discounts on vertical or bundled products , while certifications enhance credibility with customers , establishing trust and confidence . Improved problem resolution and superior customer service stem from refined expertise , ensuring that partners deliver exceptional value , cementing long-term relationships and maintaining a competitive edge in the market .
Channel partners can determine the ideal skills and technology certifications required by conducting a comprehensive evaluation . Understanding their strengths and weaknesses within their existing workflow is crucial , guiding them to focus on areas that require enhancement . Identifying market demands aids in recognising in-demand
ramp up skillsets . We also host dedicated in-person training sessions on the request of our partners . Perhaps most attractive to our partners is the fact that the benefits of our Partner Programme are not in any way tied to the number of trained resources a partner has .
In fact , we have avoided creating certifications while still investing heavily to provide our partners with all the resources they need to develop the highest levels of technical competency in the area of Low code .
Many vendors do provide technology certifications in order to enable them with respect to the vendors technology .
WALID GOMAA , CEO OMNIX INTERNATIONAL
products or services , especially those that simplify complex tasks , aligning with customer needs .
Channel partners face numerous challenges in maintaining a consistent flow of skill upgrades and recertifications . Limited time and resources create significant constraints , often disrupting dedicated learning periods . The rapid evolution of technology and frequent product updates demand constant adaptation , making it challenging to stay current . Balancing training while focusing on business priorities presents a perpetual juggle , straining available bandwidth .
Moreover , ensuring a return on investment for the time and financial resources invested in certifications becomes paramount , adding another layer of complexity to maintaining a continuous learning cycle .
However as mentioned earlier since we are a No code , Low code vendor we want the channel community to be more skill oriented and rather than bind them to a specific coding language .
We do provide certification in the form of certified experts so that partners can themselves apply the understanding of the platform to resolve hindrances and bottlenecks their customers face in day to day activities and operations . These certifications help partners to better apply the capabilities of the platform to understand the requirements of business users and uncomplicate their daily operations . •
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