SIMON TAYLOR , CHANNEL SALES DIRECTOR MEASA , ENTRUST
Q & A
EDITOR ’ S
WITH CONTINUOUS INNOVATIONS TAKING PLACE IN DIGITAL TECHNOLOGIES , WHAT ARE THE OPPORTUNITIES AND CHALLENGES AROUND PARTNER SKILLS CERTIFICATIONS ?
Entrust ’ s partner programme is recognised as one of the largest , utilising its research and expertise to develop essential protection tools . Businesses no longer have to rely on multiple vendors to patch solutions and development – as the programme offers simple solutions and peace of mind . The partner programme prioritizes data security and compliance training to ensure all channel partners are well-equipped to protect against increasing data threats .
Equipping the partners with advanced knowledge and skills is crucial to deploying and managing vendor ’ s solutions effectively . This not only boosts the partners ’ credibility but elevates the overall quality of services . Having access to exclusive resources such as technical support and training materials helps partners stay well-informed about the latest industry developments and best practices , enhancing their ability to deliver cutting-edge solutions .
Channel partners face challenges in maintaining a continuous stream of skills upgrades and recertifications due to rapid technological advancements , time constraints , and budget limitations . Balancing ongoing projects with training demands poses a persistent challenge . Executives from Entrust , Check Point Software , Fortinet , Kissflow and Omnix International respond .
SIMON TAYLOR , CHANNEL SALES DIRECTOR MEASA , ENTRUST
Channel partners must grapple with challenges like urgent digital transformation , employee engagement , and budget constraints . The relentless pace of technological evolution often demands swift adaptation , as organisations are compelled to undergo urgent digital transformation to remain competitive and resilient .
The pressure to adopt new technologies , processes , and digital tools places a significant burden on channel partners , requiring them to not only stay abreast of the latest advancements but also guide their clients through seamless transitions .
This pressure to upgrade intensifies the need for continuous skill upgrades and certifications which can be challenging considering given varying skill levels and diverse learning preferences among team
members . This requires a delicate balance between investing in continuous training and managing financial resources effectively through strategic planning and fostering a culture of continuous learning .
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