FUTURE TECHNOLOGY delivery , deployment , asset management and services . The IT lifecycle becomes much easier to manage .
Enhance customer experience
With increased competition , delivering an exceptional customer experience is paramount . MSPs should focus on providing outstanding service to stand out in a saturated market . It is now as important as revenue growth and should be a top priority . Crucially , improving the customer experience is not merely a box to check ; it is a strategic initiative born out of the need to thrive in a demanding market .
Expand the service portfolio
MSPs should consider adding new services such as collaboration software , selfservice capabilities and storage design and implementation . These represent significant growth opportunities in 2024 . They should also leverage the power of consistent and predictable monthly recurring revenue , MRR by strengthening their MRR model .
Managed security services are on the rise across all regions , with the top services offered including email security , two-factor authentication , password policy management and security framework and compliance auditing . that offer the ability to seamlessly transition between backup solutions without the fear of sunk costs .
This ensures that they can effectively adjust to changing client requirements , safeguard their investments and confidently drive business growth .
Cybersecurity concerns
Highlighted within the survey results is a critical concern . Nearly a third , 28 % of respondents cited their customers ’ lack of urgency about cyber-risks as a major cybersecurity challenge . This statistic is not just a data point ; it is a ticking time bomb . It underscores the pressing need for MSPs to be equipped with the tools and knowledge to educate their customers effectively .
The 28 % of customers who do not prioritise cybersecurity present a massive vulnerability , directly impacting MSPs who ultimately bear the responsibility for their clients ’ safety .
Finally , MSPs will have to continually innovate to differentiate themselves in a
Within the dynamic MSP landscape , there is also an exciting segment to explore , the growing realm of comanaged relationships .
competitive landscape . The dynamic nature of the technology industry offers myriad opportunities for growth and innovation , but keeping an eye on emerging technologies and trends is paramount .
Staying ahead of the curve will benefit MSPs ’ clients and their business . By aligning themselves with the key industry and technology trends , MSPs can position themselves for success in 2024 and beyond . •
Embrace cloud migration
Approximately half of MSPs report that 50 % or more of their clients are moving their workloads to the cloud . This shift is driven by clients adopting Infrastructure as a Service ,
IaaS , as well as migrating databases and email servers to the cloud . Nearly half of survey respondents , 47 % predict that 75 % to 99 % of their client base will move workloads to the cloud in the next three years .
As MSPs help their clients transition from on-premises to cloud-based workloads , they will encounter new challenges , including ensuring the continuity of data protection and investment security . To combat these concerns , MSPs should explore solutions
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