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PURE STORAGE EVOLVES PARTNER PROGRAMME FOR GLOBAL SUBSCRIPTION ECONOMY
Pure Storage announced significant updates to its partner programme , delivering heightened value and performance to partners , tailored to their unique business models . These enhancements reflect Pure ’ s service-led strategy to enable new levels of scale , consistency , and preference for partners as the only storage vendor to deliver subscriptions entirely through the channel .
The ability to adapt to the subscription economy is increasingly defining the success of businesses across industries . Customers are opting to pay rateably over time as they react to the impact new technology adoption has on their infrastructure needs . In fact , subscription services now account for nearly half of Pure Storage ’ s reported revenue .
Given the company ’ s providership and growth in subscriptions as well as the latest updates to the partner programme , Pure Storage is positioned to support partners ’ business growth in the as-a-Service era .
“ As a service-led company , we are proud of our industry-subscription services and our partner-led approach . Pure Storage has been 100 % channel-led since its founding , and we recognise the pivotal roles our partners play in delivering innovative storage solutions to customers worldwide . With this next evolution , we aim to empower our partners to drive more value and impact in the as-a-Service economy as they meet the dynamic global technology needs of today ,” commented Wendy Strusrud , VP , Global Partner Sales , Pure Storage .
Pure Storage has aligned partner feedback , customer needs , and its company strategy to deliver continuous innovation to the Partner Programme . The programme transformation will focus on increasing partner profitability , greater automation , building enhanced tools , and driving partner empowerment to proactively accelerate the growth of their businesses .
Pure Storage is introducing a new pricing model framework to provide partners with a simple Product and Services MSRP and programmatic discounting based on partner type , tier , and deal registrations .
New updates to Pure Storage ’ s existing quote configuration and pricing model , and tools will empower partners through automation to conduct
Wendy Strusrud , VP Global Partner Sales , Pure Storage
independent configurations and quotes as well as backend electronic data exchange , EDI integration for order placement .
Pure Storage will be making updates to its SalesForce reporting experience , Partner dashboard , and recruiting and onboarding tools , enabling partners with a more cohesive experience across the platform . Pure Storage is launching a Partner intelligence dashboard that gives Partners visibility into all of their engagements with Pure Storage and customers from current business and pipeline , as well as guided proactive recommendations on upgrade , upsell , renewal opportunities . •
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