ENTERPRISE TECHNOLOGY of the opportunity . Typically , decisionmakers have an IT director title or above . These senior leaders are focused on their IT stack ’ s overall effectiveness but rely on functional leaders and product evangelists to recommend purchases .
Typical buying criteria includes :
Functionality The solution must meet operational needs and integration requirements .
Ease of use Intuitive interfaces and user-friendly features are crucial .
Scalability Capacity to grow with the organisation ’ s changing requirements .
Cost-effectiveness Balance of features with budget constraints .
Support and maintenance Availability of timely support and updates . In summary , SolarWinds listens to partner feedback and adapts to set every partner up for success , whether they are new , existing , or specialised . • makes SolarWinds products simple to deploy and use .
SolarWinds partners help clients find the right solution stack that works for them . For instance , combining SolarWinds IT Service Management with SolarWinds observability solutions can help accelerate issue resolution , improve agent productivity , and streamline change management processes . In addition to hyperscale partnerships , SolarWinds works with various global system integrators who can deliver strategic , customised solutions to customers .
Got to market
The title of purchase decision-makers for SolarWinds offerings varies based on the size of the organisation and the scale
Partner programme snapshot
• First launched in 2022 , the SolarWinds Transform Partner Programme is designed to drive growth for the company ’ s valued global channel partners .
• The programme offers multiple tiers , Authorised , Advanced , Premier , and Elite , each with its own revenue and training requirements and benefits .
• Partners can sell across the SolarWinds product portfolio , which covers observability , IT service management , application performance , database management , and IT security .
• SolarWinds products are available in a variety of subscription and delivery models , supporting various customer requirements .
• SolarWinds offers free presales and post-sales support for various partner levels .
• Partners can benefit from loyal SolarWinds customers who provide a reliable , repetitive source of income .
• Partner benefits include financial incentives , performance rebates , joint territory and account planning , teaming agreements , enablement and training programmes , access to Partner Portal , marketing and sales support .
• SolarWinds has made it easier for partners to qualify for top tiers , and introduced specialisation and benefits for its Database and ITSM products .
INTELLIGENT TECH CHANNELS 23