MAYA ZAKHOUR , DIRECTOR CHANNEL SALES , EEIM , NETAPP
Q & A
EDITOR ’ S
MAYA ZAKHOUR , DIRECTOR CHANNEL SALES , EEIM , NETAPP
The progression towards a more sustainable and circular economic model offers channel partners a wealth of opportunities to support customers in their sustainability endeavours . By embracing industry trends , enhancing their expertise , and delivering added-value services , channel partners can establish themselves as invaluable advisors in
Channel partners have the opportunity to become goto specialists for sustainable data centres , renewable energy storage solutions , optimised data management processes , for these nascent markets .
helping customers fulfil their environmental sustainability ambitions .
As organisations intensify their efforts to diminish environmental impact and integrate sustainable practices , the demand for green technology and eco-friendly solutions is on the rise . This trend presents an excellent
opportunity for NetApp ’ s channel partners to meet this demand by offering NetApp ’ s array of environmentally conscious products and services .
NetApp has been taking initiative in enriching its sustainable technology and solutions portfolio , which enables channel partners to supply a comprehensive selection of green solutions . These include
energy-efficient storage systems , data management tools , and cloud services tailored for the eco-savvy customer .
Additionally , the gradual shift towards zero emissions and a circular economy is carving out new market segments . Channel partners have the opportunity to become go-to specialists for these segments , particularly in the provision of sustainable data centres , renewable energy storage solutions , and optimised data management processes , thereby meeting the specific requirements of these nascent markets .
Channel partners will find that with these opportunities come significant challenges that require strategic action . To effectively communicate the benefits of NetApp ’ s green technology and solutions , they will need to acquire and continuously update their technical expertise . This development may include pursuing further training and achieving new certifications to keep pace with the latest industry advancements .
Moreover , as the demand for green technology swells , so does the number of competitors entering the field . This increased competition necessitates that channel partners differentiate themselves through demonstrated expertise , success stories from customers , and their unique contributions to the market .
The movement towards zero emissions and a circular economy is often motivated by evolving governmental regulations . Channel partners must be well-informed about these regulations to ensure they are advising their customers appropriately and helping them adhere to all relevant compliance and legal standards associated with their green initiatives . •
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