In 2024 , cybersecurity will likely continue to be dominated by the application of AI . While the debate around how useful the technology is to the average person rages , it is clear that the use of AI in offensive and defensive cybersecurity strategies will be prevalent . As a result , close attention will have to be paid to APIs to ensure they are secured against increasingly sophisticated and frequent cyber threats . • do , they do not know which ones handle sensitive data . This is a concern , as these are often the weak links that are most
vulnerable and likely to be targeted by individuals or groups that are going after valuable data .
While more general asset management , especially in the banking sector , has traditionally been under scrutiny by regulators , APIs are emerging as a distinct category of assets that require their own dedicated oversight .
Consequently , API inventory discovery and lifecycle management are emerging as focal points for banking regulators , reflecting the evolving technological landscape and the critical role of APIs in modern financial systems .
The prevalence of cyber-attacks as a routine component of geopolitical conflict will undoubtedly lead to a continued escalation in cyber risks .
Channel should watch for shifts in customer expectations
In the first quarter of 2024 and continuing into the year , the trend of cloud services and multi-cloud environments will continue to be a major focus for the channel . Supporting customers with cloud-centric models and digital transformation will be vital to channel growth .
Equally , cybersecurity and data protection will remain high on the agenda for the channel , as cyberattacks become ever more sophisticated , and organisations struggle to keep up with increasingly stringent data regulations and data sovereignty challenges . AI , IoT and analytics will also see developments in 2024 , with an accelerated integration of AI and automation in channel operations . The new year will also bring greater collaboration and shared responsibilities in vendor-partner relationships – this is a must to ensure the escalating industry challenges for organisations can be successfully addressed .
Opportunities for the channel will arise with focus on the provision of data protection and management solutions to end-users , such as offering managed storage , backup-asa-service and disaster-recovery-as-a-service .
In terms of data protection , in 2024 , it will be imperative that channel partners work with vendors to support customers in staying ahead of the evolving threat landscape , dealing with shifts in global regulations and compliance requirements , and managing the high complexity of hybrid environments .
Business growth success undoubtably will depend on the channel ’ s ability to adapt to rapid technological changes and emerging trends , and in striking the right balance between diversification and specialisation , as well as addressing skill shortages and talent acquisition .
The channel should watch out for shifts in customer expectations , which may include a demand for more integrated solutions , enhanced user experience and more focus on sustainability . A watchful eye must also be maintained on new cybercriminal tactics , techniques and procedures , TTPs that require adjustments to data protection and security strategies .
Anton Shelepchuk , VP Worldwide Sales , NAKIVO
40 www . intelligenttechchannels . com