FUTURE TECHNOLOGY
Leveraging partner programmes to foray into digital transformation
Nicholas Argyrides , General Manager Gulf , Mindware
Value-added distributors recognise the significance of digital transformation and the role of vendor partner programmes in driving this journey , and can play a critical role in guiding and shaping these programmes , acting as the vital link says Nicholas Argyrides at Mindware .
In today ’ s ever-changing business landscape , digital transformation has become a priority for organisations across various industry verticals . It is no longer about if whether the organisations should act , the question has rapidly turned into when ?
It is no secret that embracing technology to enhance efficiency , productivity , and customer experience has become a necessity for staying competitive . As a value-added distributor , Mindware recognises the significance of digital transformation and the role of effective vendor partner programmes in driving this transformative journey . Distributors can and should play a critical role in guiding and shaping vendor partner programmes , acting as the vital link between vendors and partners .
As market dynamics and macro-economic factors constantly evolve , especially in the Middle East and Africa regions , the role of distributors becomes increasingly significant in ensuring that vendor partner programmes remain relevant , effective , and adaptable to the changing business landscape .
To enable the channel to tap into the trends of digital transformation and develop their capabilities , vendors need to incorporate numerous diverse elements in their partner programmes .
Certifications and specializations
To begin with , vendors need a comprehensive training and certification programme that includes the most recent technologies and trends in fields such as cloud computing , cybersecurity , Artificial Intelligence , and Machine Learning . This allows channel partners to get the information and skills required to effectively sell , deploy , and maintain these cutting-edge solutions .
As a vendor , it is imperative to continuously provide assets on thought leadership and educational resources to keep their channel informed about the latest trends , market insights , and best practices in digital transformation so that the partners have the right insights to make informed decisions .
Partner programmes are essential for channel skill development and offer a structured approach in certifications which , in turn , help partners position themselves as subject matter and demonstrate credibility . The certifications also lay the groundwork for the partners ’ skill development and enable them to gain a fundamental understanding of the vendor ’ s technology offerings .
Collaborative selling and cooperative business planning can be powerful tools for driving digital transformation initiatives .
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