ENTERPRISE TECHNOLOGY
Entry of NTT DATA Inc , exit of Dimension Data
Once grouped into NTT DATA , the Dimension Data team will have more access to application platform services , driven by SAP , Salesforce , ServiceNow platforms , vertical industry and managed services , creating an opportunity to launch them into the region , targeting its existing customers .
( Left to right ) Alan Turnley Jones , Dimension Data ; and Burcak Soydan , Dimension Data
In October last year , NTT DATA , a leader in global technology services , announced its updated global operating model and introduced its executive leadership , set to take effect from April 2024 . The new operating model includes the merging of NTT DATA and NTT Limited . The new operations will provide advanced IT services across consulting , applications , data centres , networks , cloud , and edge computing .
The global operations of NTT DATA will be grouped under multiple geographies including North America ; Europe and Latin America ; Asia Pacific ; and Middle East and Africa .
Looking back , NTT Group bought into the South Africa based entity , Dimension Data in 2010 . And in 2019 the decision was made to bring together the assets outside of Japan under the NTT Limited business . At that point in time , the Dimension Data brand in
If you look at it , Dimension Data was founded in South Africa , and there was a brand equity that existed there .
Middle East and Africa remained separate , largely driven by just where the business was at that time .
Alan Turnley Jones , CEO Middle East and Africa , Dimension Data , explains why the South African , parent company has continued to operate under its original brand name , till now . “ If you look at it , Dimension
Data was founded in South Africa , and there was a brand equity that existed there .” However with the October 2023 announcement , taking effect from April 2024 , Dimension Data would be rebranded inside NTT DATA , when the NTT Limited and NTT DATA brands come together and form what is known as NTT DATA Inc .
In the short to medium term as Dimension Data switches over to its new business name in April this year , is there likely to be a go to market confusion of sorts ?
Entry of NTT DATA Inc
Replies Turnley Jones , “ We do not see any challenges . But yes , we are going to be very respectful in the way we retire it . There is a lot of heritage in the brand .”
Continues Turnley Jones , “ Over a number of years , the customer base of Dimension Data across Africa , the Pan Africa business ,
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