EXPERT SPEAK difference to an organisation . Of course , the staff shortage affects both MSPs and their clients and is driving further outsourcing , opening up new business opportunities , too .
We are seeing a lot of consolidation , with bigger players buying mid-sized MSPs and investors increasingly interested in the MSP space . One important learning from 2023 is that the technology sector can change with a moment ’ s notice . So MSPs and their clients should be prepared for all eventualities .
One way of doing that is to build three plans in parallel – one for a market that stays the same , one in case the market drops , and one for blue-sky thinking . It always helps to look at things from different angles . Engaging with customers is key for getting a fresh perspective , as is listening to internal teams – especially the next generation of digital natives .
Attracting new business is still a challenge for MSPs . To address this , they
The technology industry often does well in times of economic uncertainty .
2024 survival guide for MSPs
• Adaptability and agility are paramount for MSP success .
• Security and co-managed services remain growth areas .
• Attracting new business is still a challenge for MSPs .
• Many small and medium-sized enterprises now consider technology an integral part of their business .
• This is not about implementing shiny , new tools , but rather about improving business processes and automating , more with less .
• There is huge potential especially for those MSPs who can pivot and spot opportunities to grow .
• Against a backdrop of fast evolving cyber threats , MSPs will need to challenge and leverage supplier relationships .
• MSPs will need to work with vendors as strategic partners and invest the time to boost cyber resilience .
• We are seeing a lot of consolidation , with bigger players buying mid-sized MSPs and investors interested in the MSP space .
• An important learning from 2023 is that the technology sector can change with a moment ’ s notice .
• Build three plans in parallel : one for a market that stays the same , one in case the market drops , one for blue-sky thinking .
• Engaging with customers is key for getting a fresh perspective , as is listening to internal teams .
• The best customers are not those with the biggest budgets , but those with hopes , dreams and ambitions .
• Understanding the mindset and profile of the perfect target customer .
• MSPs should integrate sales and marketing topics into their quarterly business review meetings with existing clients . should spend some time defining what makes a good customer . Often , the best customers are not those with the biggest budgets , but those with hopes , dreams and ambitions . Understanding the mindset and profile of their perfect target customer will make it easier for MSPs to engage with the right prospects .
It is always a good idea to ask for introductions and recommendations , so in 2024 , MSPs should integrate sales and marketing topics into their quarterly business review meetings with existing clients .
There are plenty of opportunities ahead . Increasing goals , pushing harder and faster , removing head trash and having a healthy dose of self-belief will all help MSPs ride whatever wave comes their way . •
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