Customers are looking to be more agile , which has led them to run workloads across multiple environments , whether public clouds , colocation facilities , data centres or at the edge , leaving IT teams grappling with complexity says ALEXANDRE BROUSSE at Dell Technologies .

One of our most enduring advantages as a company is the strength of our channel community . In Q2 FY24 , the partners contributed approximately 50 % of the company ’ s net revenue globally and drove over 65 percent of all new and reactivated buyers in EMEA .

Alex is responsible for overseeing Dell ’ s entire channel and distribution business in Europe , Middle East , and Africa . His number one focus is to support our partners in increasing their overall revenue , driving new client acquisition , creating new businesses , and assisting them on the digital transformation journeys of their customers .

What are your strengths and abilities that you bring to the above role ?

Alex has been working with channel partners and distributors for over 15 years , engaging in numerous projects that span all stages of customers ’ digital transformation journeys . During this time , he has met with hundreds of partners in the field .

His extensive knowledge encompasses the indirect sales ecosystem , channel programming , sales strategies and conflict management . Alex ’ s experience with partners of various sizes and from diverse geographical locations is a valued aspect of his expertise , enriching his understanding of global market dynamics .

Please describe the opportunities and challenges that exist for channel partners in your market ?

The digital landscape is currently expanding at the fastest pace in history – and it will never slow down . When considering all aspects of organisations ’ digital architectures – from multicloud environments , through their EDGE and security setups , to emerging AI installations – data serves as their primary fuel .

What is happening today is unprecedented : the explosion of data is meeting intelligent infrastructure , software , and algorithms , rapidly transforming it into actionable insight . A symbiotic relationship exists between the advanced , connected technologies being deployed and the wealth of new data waiting to be used .

In today ’ s competitive business environment , customers are always looking to be faster and more agile . This desire to move faster has led companies to run applications and workloads across multiple environments , be it multiple public clouds , co-lo facilities , in their own data centres or at the edge . This often leaves IT teams grappling with increased operational complexity .

This in turn , leads to challenges like unpredictable costs , challenges with workload interoperability , skills gaps between teams and disagreements on where

Alexandre Brousse , EMEA Channel Lead , Dell Technologies

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