INDUSTRY VIEW
WHY MANAGED SERVICES PROVIDERS NEED TO EMBRACE AI
ABDUL REHMAN TARIQ BUTT , REGIONAL DIRECTOR MIDDLE EAST , SOLARWINDS
Integration of AI adds many benefits for managed service providers including early detection , scalable delivery , predictive services , automated remediation , allowing channel partners to leverage the expected 10 % market growth , says Abdul Rehman at SolarWinds .
The channel ecosystem in the Middle East has been evolving at an unprecedented pace . The box movers , who touted low margins as their competitive edge , have all but gone extinct , replaced by the new breed of trusted advisors who focus on value addition across the entirety of their customers ’ digital transformation journeys .
Seeing the writing on the wall , these forward-focused channel organisations embraced the cloud , developed expertise in consultancy , implementation , and support , and adopted new business models such as subscription-based services .
This has resonated strongly with regional enterprises , evidenced in fact that these companies are increasingly turning to Managed Service Providers , MSPs to help design and manage their IT environments .
Recent research shows that the GCC Managed Services market is expected to grow from US $ 9.52 billion in 2023 to US $ 14.98 billion by 2028 , at a CAGR of 9.49 % during this period . It stands to reason then that regional channel organisations looking to strengthen their value proposition would benefit from developing compelling managed service offerings .
But to turn this new practice into a sustainable and profitable revenue stream , MSPs must themselves overcome the same challenges their customers are turning to them to address . This is easier said than done .
As MSPs manage increasingly complex IT environments for their customers , the potential for downtime goes up , and their ability to maintain their SLAs goes down . Because companies hire MSPs to deal with IT issues quickly and effectively , this increased complexity is a significant risk to any MSP unable to rise to the challenge .
To continue serving existing customers and scale to grow , MSPs are increasingly turning to AI-powered observability solutions . Here are the top five reasons AI-powered observability solutions are becoming a core component of MSP offerings this year .
Early detection
Observability tools offer insights , automated analytics , and actionable intelligence through cross domain data correlation across massive real time and historical metrics . Providing a comprehensive and unified view of today ’ s modern , distributed , and hybrid network environments makes observability a critical way for
Recent research shows that the GCC Managed Services market is expected to grow from US $ 9.52 billion in 2023 to US $ 14.98 billion by 2028 , at a CAGR of 9.49 %.
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