Intelligent Tech Channels Issue 70 | Page 23

ENTERPRISE TECHNOLOGY
Communicating and making impact is a key influencing skill which drives collaboration . More importantly , relationship building with partners is a key factor to achieve growth .
Most of these efforts remain relatively immature , as development , security , and operations teams continue to work in silos and rely on their own patchwork of point tools to manage their individual tasks . The Dynatrace platform can help VAS partners overcome these challenges and provide their customers unified observability and security to support more effective data-driven DevSecOps automation .
Channel partners are expected to possess IT skillset to understand and communicate the value proposition of their offerings , address customer needs , and provide technical assistance which includes , product features , functionalities , and benefits of the offerings . They should have a good understanding of underlying technologies and architectures of IT offerings to provide effective pre-sales and post-sales support . This allows them to address technical inquiries , conduct product demonstrations , and assist customers with installation , configuration , and troubleshooting . They should possess strong sales and business development skills including lead generation , prospecting , negotiation , and closing deals .
This will help them to convert the ongoing progress of digital transformation in the region into an opportunity rather than a challenge . •
FROM THE TOP EXECUTIVE
Growth
VAS Integrated Solutions has plans to engage into strategic partnerships and alliances with additional suppliers and partners to collaborate on specific projects , share resources and access new markets and verticals .
VAS has a plan to extend operations into other markets in 2024 like Saudi Arabia and Sudan , which will allow us to establish a presence , access local customers , channels , and infrastructure , and leverage the knowledge of the new markets .
VAS is in the process of establishing a new subsidiary in Saudi Arabia and has plans to enter the Saudi market backed by shareholder stc .
Leadership
This means having a clear vision for the organisation capabilities and markets , inspiring our teams and partners , setting strategic objectives , analysing trends and positions the organisation for success . Strategic talent management is essential to embrace change and foster innovation and adaptability .
Communicating and making impact is a key influencing skill which drives collaboration . More importantly , relationship building with partners is a key factor to achieve growth .
Achievements
VAS Integrated Solutions has achieved a great milestone of being awarded Distributor of the Year from Dell Technologies in Egypt for the third year in row . We have managed to build a diversified product portfolio by adding strategic partnerships with additional top IT brands like Fortinet .
Mohamed Abdel Gawad
INTELLIGENT TECH CHANNELS 23