FUTURE TECHNOLOGY for areas where metaverse technologies could increase opportunities to engage uniquely with potential customers , and provide memorable , positive experiences for existing customers .
• Build a strategy for continuous evaluation , including evaluating potential partnerships and ecosystem expansion , as these metaverse technologies advance and converge over the next five to 10 years .
# 4 Product-led growth strategies
Product-led growth strategies put the product front and centre by providing prospects with some form of a product experience to demonstrate value before any interaction with sales . By 2025 , Gartner expects product-led growth to be a standard component of go-to-market practices for 90 % of SaaS companies , up from 58 % today .
That will start with self-service product experiences and will be driven through aggregated data signals to sales-driven conversion or expansion plays .
The 2021 Gartner User Influence on Software Decisions Survey found that more than 50 % of free trials , freemiums led to a purchase .
The best outcome is fast growth at a cost lower than traditional top-down marketing and sales motions . The 2021 Gartner User Influence on Software Decisions Survey found that more than 50 % of free trials , freemiums led to a purchase . However , success is far from assured ; it takes more consideration and effort than simply introducing a free version of a product into the market .
Product-led growth at scale is dataintensive , encompassing user or buyer awareness and onboarding , product usage augmented with guidance and help as needed , and conversion and expansion based on usage value , and related advocacy and influence .
The first step is to assess whether product-led growth is viable or optimal by evaluating the suitability of the product relative to its intended audience . Issues to consider :
• Does the product have highly intuitive user experiences ?
• Is onboarding easy , fast ?
• Can users quickly recognise , capture value , and weigh that value against cost ?
For channel partner technology executives and leaders to capitalise on new opportunities and manage the threats they must engage with executive leaders across finance , marketing , sales , operations and other areas to craft their strategies . •
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