In our special Gitex 2023 edition , we look at two important areas of innovation and disruption for channel partners . Digital transformation technologies are now increasingly being looked at as enablers of sustainability .

The World Economic Forum reported that digital technologies could enable a 15 % reduction in global carbon emissions by 2030 , equivalent to 8.5 gigatons of CO 2

. Incorporating emerging technologies such as Industry 4.0 , AI , Digital Twins , and blockchain into business operations is not just a matter of staying competitive .

It is increasingly becoming a necessity for achieving sustainability and incorporating it into every facet of business operations and enabling business models that are sustainable at their core . A survey by

McKinsey found that 75 % of companies consider digital transformation essential for their environmental sustainability efforts .

In our cover feature this month , Salvador Anglada , CEO e & enterprise , says : Our core mission is to be a partner of choice for government and large companies that aim at working together towards a sustainable future , leveraging on technology and innovative solutions .

these pages to read more about e & enterprise ’ s strategy and vision to use digital transformation as a platform to deliver sustainability for UAE ’ s businesses .

The second area of innovation and disruption that is taking place for channel partners is across sales models , technology and go to market strategies . We consider this in this month ’ s Editor ’ s Question .

Executives from HP , HPE , NetApp , Red Hat and Zebra Technologies , tackle the question of how digital transformation has expanded the sales models of channel partners , while at the same time adding new challenges and raising the bar for success .

Says HPE ’ s Muna Issa : Digital transformation has revolutionised the sales models of channel partners through the advent of digital channels . Adds Red Hat ’ s Burak Borhan : Instead of generic offerings , partners are now pivoting to modular , customer-centric solutions .

And in this month ’ s popular profile section we present Channel Chiefs from VMware and Schneider Electric .

Wishing you the best at Gitex 2023 .

Arun Shankar Managing Editor arun @ lynchpinmedia . com

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